Other News

OOH Leadership: Successful Hiring Requires Knowing What You Are Looking For

Let me throw a couple of statistics at you that will blow your mind.  According to a recent study conducted with hiring managers… 92% of hiring managers polled could not specifically describe what characteristics/attributes would be required for a new hire to be successful in the role they were hiring […]

OUTFRONT Revenues Grow 1.2% in 4Q 2023

Revenues up slightly, cashflow down slightly was how you could summarize the  OUTFRONT 4Q 2023 press release, 4Q 2023 earnings presentation and conference call. Revenues increased by 1.3% in the fourth quarter of 2023.  Billboard revenue increased 2.6%.  Transit revenue declined 4%.  Local revenue grew 4.5%.  National revenue declined 3.1%.  […]

Talon appoints Sue Frogley as group CEO.

London, February 22, 2024: Talon, the global independent Out of Home (OOH) agency, today announces the appointment of Sue Frogley as Group Chief Executive Officer (CEO) to lead the business globally as it targets further growth and expansion. Frogley is an accomplished industry leader with over 30 years experience growing […]

OAAA launches new Futures Leader program to train next generation.

WASHINGTON, D.C. – FEBRUARY 22, 2024 – The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, and OOH UNITED, the industry-wide diversity, equity, and inclusion (DEI) initiative, announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful […]

Billboard Insider’s Alphabetical list of 592 North American Out of Home Companies

Here is Billboard Insider’s alphabetical list of North American Out of home companies.  These 592 companies account for 500,406 total out of home displays, including 28,039 digital displays.  Some comments. This list includes all out of home: billboards, mobile, place-based, street furniture and transit. The list is based on display […]

A Testament to the Importance and Love for One’s First Billboard

We all have those established restaurants in our community; the kind that have been around for as long as we can remember, the kind that have survived all the odds that are constantly working against them, the kind whose interior is plastered with old dollar store picture frames full of […]

Company of the Day – Interstate Outdoor Advertising

Company: Interstate Outdoor Advertising Headquarters:  905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia New Jersey New York Boston The Hamptons Chicago Miami Washington, D.C. Phone:  856.667.6620 Email:   sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ in 1984 with a focus on outdoor advertising opportunities in the New Jersey, Philadelphia […]

Talon Appointed to Execute OOH Campaigns for Luxury Brands

New York, NY – February 20, 2024 – Talon, the global independent Out of Home (OOH) media company, and Out There 360, the Luxury Out of Home Independent Agency, announced today that they have formed a strategic North American partnership to develop and execute data-driven, creative, and measurable OOH campaigns for luxury advertisers. “OOH remains a strategically vital medium for brands operating in […]