Other News

OOH Sales: 7 Proven Strategies to Overcome Procrastination

As an OOH sales professional, your tasks often fall into two distinct categories: those you enjoy and those you’d rather avoid. While the enjoyable tasks get checked off quickly, the less appealing ones can be easily postponed, leading to classic procrastination. So, how can you rise above this habit and […]

What is Your Most Unique Billboard? How About The “Vinita and Afton String”

Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Marty Williamson.  This week, we hear from Jerod Norris of Norris Outdoor Advertising. I was reading your post from August 11th regarding which billboards are the most unique in […]

Chris Stark says buyers want an easement, not land.

A Billboard Insider reader asked: Hi Dave. One quick question. When you get ready to sell your plant is it more of and advantage to sell your land under your structures and get a perpetual easement, before selling. Or keep the land and sell it as a whole. SignValue’s Paul […]

Company of the Day: Captive Eyes

Company:  CaptiveEyes Markets:  Florida Address: 1700 N Monroe St 11-104, Tallahassee, FL. 32303 Email: sales@captiveeyes.com Phone:  850-391-0752 CaptiveEyes operates static and digital out of home network serving Florida A&M, Florida State University and Tallahasse Community College.  The plant includes indoor digital billboards, marquees, directional and map signage and parking garage billboards.  The company was […]

Bseen 24-7 Buys Northway Outdoor

Malone, NY 8/23/23 – Royal Forgues of Bseen 24-7.com, a leading outdoor advertising company, is thrilled to announce its recent acquisition of Northway Outdoor interstate assets to the Bseen 24-7,com market. This strategic move will significantly strengthen Royal Forgues presence and expand its operations in the northern New York region. […]

3D Live Action Digital Ad Runs on Picadilly Circus

London UK, 23rd August 2023 – Mindshare, Kinetic, and DOOH.com have unveiled the world’s first live-action 3D Digital Out of Home campaign, in partnership with M&S Food. The pioneering campaign, titled ‘Chilled Cows, Chilled Milk’ marks a significant leap forward in merging cutting-edge technology with creative storytelling, all while highlighting […]

Have You Considered Adding More Digital Screens?

By Sophia Garcia Is all your inventory static? You’re going to want more digital-out-of-home inventory and here’s 4 reasons why: 1. Dynamic Content Displays AI is here. Technology is moving fast.  The future of advertising is shifting more towards digital displays with personalized messaging.  Buy-in from big brands is important […]

Company of the Day – Carolina Outdoor Advertising

Company: Carolina Outdoor Advertising Headquarters: 2517 W. Palmetto St.,  Florence SC 29501 Market: Florence, SC Phone: 843-230-7570 Email: carolinaoutdooradv@gmail.com Carolina Outdoor Advertising owns and operates two digital structures, located in Florence, South Carolina.  Both structures are 10’x21′.   To receive a free morning newsletter with each day’s Billboard insider articles […]