Other News

Boost Your Bottom Line and Increase Revenue During a Recession with Outdoorlink’s SmartLink System and SignBird’s Professional OOH Photography Services

June 14th, 2023 In times of economic downturn, out-of-home companies are seeking innovative solutions to survive and thrive. Two powerful tools that can significantly impact your out-of-home company’s success are Outdoorlink, Inc’s SmartLink technology and SignBird‘s professional photography services. By utilizing these tools, you can effectively navigate a recession and […]

Company of the Day: ATMedia Outdoor

Company: ATMedia Outdoor Address: 2555 Marietta Hwy., Suite 102, Canton GA 30114 Markets: 39 Markets Nationwide Phone: 877-413-3683 Email: info@atmediaoutdoor.com ATMedia Outdoor operates an airport, transit and events business in 40+ US markets.  The company is a division of Mashburn Outdoor, LLC.  ATMedia’s assets include: Executive airport parking advertising Experiential marketing Airport shuttle wraps Metro […]

Know the Consequences – Migratory Bird Treaty Act

Flock Off has generated quite a bit of interest in the OOH industry with their humane solution to stop birds from landing on structures.   Leslie Wescott is the VP of Sales-OOH for Flock Off and she shares about the Flock Off solution and why operators need to be aware of […]

Pete Hautem on Technology and the Out of Home Sales Rep

Today’s world is complex, filled with technology, conveniences, challenges, opportunities, and resources never thought of just a few short years ago. Technology has taken over our lives.  You can make purchases and have them delivered to your door without ever leaving your couch. You can visit with relatives face to […]

Why Five Percent is No Solution as OOH Media Rebuilds Momentum

The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization’s Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten by […]

ARAGO Teams Up with Broadsign to Bridge DOOH and Digital Ad Transactions

Omnichannel multilocal DSP and digital-out-of-home (DOOH) SSP converge, enabling the delivery of more personalized, localized omnichannel campaigns     Paris, France and Montreal, Quebec (June 12, 2023) – ARAGO (formerly the Mediakeys Platform) and Broadsign today announced a technology partnership that brings all the DOOH inventory available via the Broadsign […]

Company of the Day – Astro Sign Company

Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ  08028 Phone: 856-881-4300 Email: dpainter@astrosignco.com Astro Sign Company was started in 1983 by the Painter family.  The company specialized in painting small highway advertising displays.  Since then the company has diversified […]

Andy Goodman on Staying in Touch with Landlords

Today out of home leasing and development expert Andy Goodman talks about when and how to stay in touch with out of home landlords. How often should you be in contact with a landlord? During the entitlement and permitting process, I will give the landlord an update on a monthly […]

World Out of Home Individual, Creative and Technical Innovation Awards Announced

The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation at its Global Congress in Lisbon, held on June 7-9.  Technical innovation is chosen from a shortlist of three by Congress delegates.  WOO has also announced the inaugural […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]