Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Professional salespeople are focused on being solutions providers. To do so they must excel at gathering information from the prospect to determine if leasing land to us for a structure or if outdoor advertising would in fact be a good fit for their business. Executed properly a professional sales call […]
Have you ever considered which billboard in your market is truly unique? It does not have to be a structure you own and operate, just one that you feel is remarkable. Insider would like to share your thoughts and images and this week is starting off with a structure courtesy […]
Baton Rouge, LA – August 10, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that Lamar Transit Advertising has secured two long-term contracts for bus and street furniture advertising across fast-growing markets in British Columbia and Ontario. The City of Kelowna has […]
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The unit is 5 feet off the right of way and is the closest digital billboard to the […]
Billboard revenue growth is slowing at the three public US out of home companies. Causes include fewer national campaigns, weaknesses in California and entertainment and soft programmatic. Look at these quarterly results for the past year. Lamar’s excludes acquisitions, OUTFRONT is US media and Clear Channel is the Americas billboard […]
In my 50+ years of sales, I’ve witnessed all kinds of sales techniques imaginable. Pretty sure I’ve also used most of those techniques. Most of them don’t work! Here’s what works. A first impression. Yep. You have one chance and one chance only to make a first impression. If you […]
On the latest round of conference calls the public company out of home executives cited weakness in West Coast markets. They are one to something. The University of Toronto used cell phone data through May 2023 to track which cities have recovered fastest from COVID. Most large cities still aren’t […]
Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email: info@bulletindisplays.com Bulletin Displays is one of the top five freeway billboard operators in the Los Angeles area with over 200 bulletin faces. The firm has both static and digital billboards. 90% […]
On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps. Some of the highlights. Is cold calling dead? No. If you want to sell […]
