Other News

Company of the Day – Eastern Outdoor Advertising

Company: Eastern Outdoor Advertising Market: Eastern North Carolina Headquarters: P.O. Box 1416, Kinston NC 28503 Phone: 252-286-7373 Email: Cameron@EasternOutdoorInc.com   Eastern Outdoor Advertising is a full service outdoor advertising company with a footprint that covers east of Interstate 95 all the way to the Crystal Coast. This includes the markets […]

Kevin Gephart on Unique Benefits of Digital Out of Home

Billboard Insider is running a series by out of home sales expert Kevin Gephart on how to sell digital out of home.  Today Kevin talks about how digital out of home is unique. Why DOOH is unique Roadside digital billboards are as old now as TV was in 1972.  What’s […]

How Do You Pay Out of Home Sales Reps?

Billboard Insider received three queries over the past week asking about how to compensate sales reps.  Some introductory thoughts. An industry rule of thumb says that a small out of home company should pay sales reps no more than 20% of collections.  This should be thought of as the upper […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Fairmount Outdoor Advertising

Company: Fairmount Outdoor Advertising Markets: Texas Address: PO Box 25103, Dallas, Texas, 75225 Email: Billy@FairmountOutdoor.com Phone: 214-533-1718 Fairmont Outdoor operates a billboard plant with 16 faces including 15 static faces and 1 digital billboard faces in Texas.  The structures are in the following communities: Dallas Fort Worth Rainbow Decatur Denison […]

Billboard Insider Classifieds November 11, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: Is Your Child A Better Salesperson Than You?

If you have children, especially pre-teens and younger ones, you’re in for a master class in salesmanship. Almost every day, they’re attempting to “sell” you on something – whether it’s a request for a special treat, a new toy, or a change in their chores. Surprisingly, there’s a lot we […]

Out of Home Media Rises Above Distrust of Political Ads

These days, it seems it is always political season. With campaigning having become a nonstop, year-round endeavor, spending on political advertising has skyrocketed as a result, jumping from just shy of 2.6 billion in 2016 to nearly $10 billion in 2022. Case in point, the 2022 federal midterm elections were […]

USO and Clear Channel Outdoor Launch New Digital OOH Campaign

Digital billboards nationwide invite Americans to support all service members and their families. ARLINGTON, Va., Nov. 9, 2023 /PRNewswire/ — Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home (DOOH) media campaign that encourages public support for the people […]

Company of the Day: Elite Media

Company: Elite Media Markets: Nevada Address:  145 Brightmoor Ct, Henderson, Nevada  89074 Email: sales@elitemediainc.com Phone: 702-492-0654 Elite Media provides large scale building wraps in Las Vegas.  Some of the firm’s location include the Springhill Suites, Las Vegas Convention Center, Renaissance and the Las Vegas Monorail.   Chad McCullough is the company’s President.  Kate McCullough […]