Medialife has a post about a billboard ad campaign in London which syncs with car music. MediaCom put together a campaign for the new Justin Bieber album. When a Justin Bieber song is played on a Capital FM radio station in London, a Justin Bieber ad will run on digital […]
Other News
Wrapify Turns Cars Into Billboards
Wrapify, which has been called “Uber for advertisers,” turns cars into billboards. Drivers let Wrapify wrap their car, then engage the Wrapify app every time they get in the vehicle. The technology tracks where drivers go, and pays them a fee based on how many miles and where they travel. […]
From The Archives: Trent Lindmark on Vinyl Printing
We are repopulating our archives by republishing important posts. This interview was originally published November 16, 2015. Not many vinyl printers know what it’s like on a billboard scaffold. Trent Lindmark is the exception. He entered the outdoor business in 1993 working for his grandfather in Amarillo, Texas. Trent grew […]
Company of The Day: Wolverine Sign Works
Company: Wolverine Sign Works Markets: Michigan, Ohio, Kentucky, Indiana, Illinois, Minnesota, Iowa, North Dakota, South Dakota. Headquarters: 923 Bradley Street, Owosso, MI 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign works was founded in 1916 by a couple traveling salesmen who were staying at a hotel in Sandusky, Michigan. They decided […]
Critics Overstate Digital Billboard Power Use
Britt McConnel’s post earlier this week on digital billboard electric use was terrific. Many people have the perception that digital signs are energy hogs. Insider read this quote yesterday in an anti-billboard editorial in The Daily Gazette: “Even though digital billboards are made of energy-efficient LED lights, they are so […]
Since When Is a Comic Strip Evidence?
Treehugger.com has posted an article titled “Digital billboards are an urban blight and probably dangerous too”. And what’s the evidence? A comic strip. A Virginia Tech study of distracted drivers which studied texting, using a phone, reading, writing, using a touch screen menu and looking at an auto instrument […]
75 Foot High Billboards are Vetoed
A proposal to to revise a Villa Rica, Georgia sign ordinance was vetoed by the Mayor. The Times Georgian reports that a proposal to increase the height of billboards to 75 feet to match the ordinance in nearby Marietta was presented to allow for better visibility to cars along Interstate 20.
Stott Outdoor
Company: Stott Outdoor Markets: California, Nevada. Headquarters: PO Box 7209, Chico, CA 95927. Phone: 888-342-7868 Stott Outdoor has been in since 1949. The company’s plant is concentrated in Chico, Paradise, Oroville, Yuba City and Modesto California. The company operates bulletins, posters and a transit advertising business. General Manager Jim […]
Jim McLaughlin On What It Takes To Be A Good Outdoor Sales Rep
Insider asked CEO Jim McLaughlin of Signal Outdoor about the qualities it takes to succeed as an outdoor advertising account rep. Signal was established in 1998 and operates 10,500 transit, bus shelter, campus and billboard displays in 100 municipalities. Jim, what are the qualities of a good outdoor sales rep? […]
From The Archives: Dwight Jennings of Smartlink
We are repopulating our archives by reposting important articles. Insider published this interview on December 21, 2015. The story is worth rerunning. Dwight Jennings has developed a terrific product to help you remotely manage and monitor your billboards. Read this interview if you’ve had clients complain that billboard lights are […]
