Atlantic Magazine has a rambling piece called “The Call of the Billboard”. The article is part of Atlantic’s Object Lesson essay series which discuss “the hidden lives of ordinary things.” The article starts with a description of the Mosquito Killer billboard, drifts through a history of billboards in the US, […]
Other News
Billboard Insider Emailed Daily
We have been very thankful of how well received Billboard Insider has been with the outdoor industry. We continue to see steady growth in visitors and page views every month. Did you know that you can sign up to have summaries of all our articles emailed to you each morning? […]
Popup City: The Next Trend in Outdoor is Paint
Popup city has a great post titled “The Next Trend in Outdoor Advertising Is Paint.” The post features the work of Colossal Media and Overall Murals in the Williamsburg area of Brooklyn. Colossal Media operates 400 hand-painted murals in 100 locations in New York, Los Angeles, Chicago, San Francisco, Portland […]
Indy for Atlanta Outdoor Swap Delayed To September?
In March 2016 Insider wrote that Clear Channel Outdoor was going to swap its Indianapolis assets to Fairway Outdoor for Fairway’s Atlanta assets and some cash. Insider was surprised to see Clear Channel Outdoor tage all over billboards when he visited Indianapolis this week. Clear Channel Outdoor’s website also shows the […]
Sussex County Sign Meeting scheduled for July 11
Coastal Point reports that The Sussex County Council will hold a special meeting Monday July 11 at 10am to discuss an ordinance to amend the county sign code. The County is attempting to pass legislation before a sign application moratorium expires on August 15. The county’s planning department proposed sign […]
Digital Design Tips From Leslie Outdoor
This week’s creative design tips come from Leslie Outdoor. Be Brief – focus on one message Use a maximum of 5 to 8 words Avoid white backgrounds which may not display correctly Use strongly contrasting colors Avoid subtle differences in color gradients which may not display correctly Use thick, bold […]
Outdoor Advertising Complements Online and Mobile
A recent post by EMG Marketing CEO, Ron Vines entitled “Outdoor Advertising: Offering Reliability when 54% of Online Display Ads Are Not Viewable“, provides the following points: Marketing professionals are often shocked to learn that over half of online display ads are not viewable by consumers. With bots accounting for over […]
Company of the Day: Middleton Outdoor
Company: Middleton Outdoor Markets: Texas Headquarters: PO Box 3893, Victoria, TX 77903-3893 Phone: 361-575-1664 Middleton Outdoor operates 10 digital billboards in Victoria, Texas. Paid Ad
Appeals Court Reverses Ft Wayne Transit’s Rejection of Healthcare Ad
Rocky Mountain Sign Law reports that the Seventh Circuit appeals court in Indiana has ruled that the Fort Wayne Transit systems rejection of a healthcare ad was unreasonable in light of the transit agency’s ad policy. The Fort Wayne Transit Agency (“Citilink”) has a policy that prohibits as that “express […]
The Pros and Cons of Railroad Leases
Insider has several outdoor clients who have railroad leases, that is, leases for billboards which are located in railroad rights of way. Here are the advantages of railroad leases. Easy access. Most railroad sites are easy to access and build because the ground is cleared and vegetation free. Great locations. […]
