Insider visited Georgia and Alabama last week. A billboard road trip isn’t a road trip without breakfast at Cracker Barrel, which is a huge billboard advertiser. Here’s paragraph from Cracker Barrel’s 2015 10-K: Marketing : We employ multiple mediums to reach and engage our guests. Outdoor advertising (i.e., billboards and […]
Some software hackers from Silicon Valley have formed a company which wants to be the Airbnb of outdoor advertising with a cloud-based platform to facilitate the buying and selling of digital and static billboard space. The outdoor industry needs a product which is ubiquitous and as easy to use as […]
philly.com is reporting that the federal government has taken regulatory control of billboards along the Market Street East corridor away from Philadelphia, saying the city had not been responsive to questions about enforcement. In a letter issued last month, the Federal Highway Administration ordered that the city return control of […]
Blue Sky Digital Printing, owned by Trent Lindmark, has been on a high growth curve out of their base of operations in Norman, OK. Insider has a chance to talk with Trent about the business. Tell us about Blue Sky’s digital printing capabilities? Blue Sky has the capacity to print […]
Get billboard insurance and make sure your billboards are up to code. In April 2016 a New York Court of Appeals found that a property owner was liable for injuries a worker sustained while adding extensions to a billboard. You can read an analysis of the case in Insurance Journal. […]
It’s useful to know how the other side thinks even when you don’t agree. Scenic America posted these comments on its website after losing its challenge to Federal Digital sign guidelines this week: Fifty years after the passage of President and Lady Bird Johnson’s Highway Beautification Act, the U.S. Court […]
Company: American Outdoor Advertising Markets: Georgia Headquarters: PO Box 6183, Athens, GA 30604 Phone: 706-546-5141 American Outdoor Advertising (www.americanoutdoorad.com) was formed in August 2011 by Marty Williamson a 30 year billboard industry veteran. Marty is developing a digital billboard portfolio in Alabama and Georgia. The company should not be confused […]
By Nancy Fletcher, OAAA President and CEO After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning. I’m delighted […]
As a followup to our previous post on September 2nd, more news, this time from the Washington Post. The District of Columbia is alleging that the proposed large LED signs in the city, were constructed illegally and are a danger to the public. In a lawsuit, filed in D.C. Superior Court […]
Here’s an example of good motives and terrible billboard design. Potomoc Local reports that Prince William County decided to rent a billboard to urge commuters to vote absentee. The county spent $3,262 to rent this billboard from Lamar. There are three problems with this sign. Too many words. Remember the […]
