Your state regulators may be changing the software they use to track your billboards. Equipment World reports that The American Association of Highway Transportation Officials (AASHTO) is adopting the Mississippi Department of Transportation’s control system for outdoor advertising on billboards which will allow the software to become the national standard […]
Other News
An Interview with Martin Poitras, Rouge Media CEO
As of follow up to our article on Rouge Media’s acquisition of On-Campus Media, Insider had a chance to interview, Martin Poitras, CEO of Rouge Media. Let’s start with some history on Rouge Media Group. When was it founded, what was its original market focus and how has it evolved? […]
Mt Airy Schedules billboard rules hearing
The Mount Airy News reports that Mt Airy has scheduled a hearing June 16 to solicit input on proposed billboard restrictions. The city has proposed a new sign code which will include: A 1,000 foot distance between billboards. A 500 foot setback from residences. A maximum billboard height of 30 […]
Company of the Day: Ad-Trend Advertising
Company: Ad-Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Ad-Trends owns a static billboard plant with 100 faces in Kansas City. David English is the company’s Sales and Operations manager. It is also a vinyl printer and provides giant inflatables, searchlights […]
Norton Shores Allows Digital Signs
The city council of Norton Shores, MI agreed Tuesday, June 7 to allow digital signs to be allowed. Michigan Live reported that the vote was 8-1 to amend the zoning ordinance allowing the electronic, off-premise advertising billboards. The language in the approved ordinance change meets Michigan Department of Transportation standards, […]
Billboard Insider Interviews OAAA’s Ken Klein
Ken Klein is EVP, Government Affairs for OAAA, leading the US out of home industry’s outreach to government with a personal focus on Congress. A regular contributor to Billboard Insider, Ken was trained as a journalist; he worked for The Associated Press and a Gannett paper in Florida. Ken joined […]
Reliable Launches New Lighting Website
Insider wrote last week about the savings which you can achieve by installing energy efficient LED lights. Reliable Electric has launched a new website which contains everything you need to know about light design, coverage patterns and installation. A good resource if you are researching energy efficient lights along with the Irvin […]
Lamar decides not to move board in Tupelo
WTVA reports that Lamar has decided to withdraw a plan to move a billboard in Tupelo, MISS from a rooftop on North Gloster Street to a location adjacent to the same building. The company had planned to convert one of the sign faces to digital in connection with the relocation. […]
ANA Report Criticizes Ad Buying Practices
The Association of National Advertisers has issued a sobering report on the lack of transparency in media buying. The 58 page report is titled An Independent Study of Media Transparency in the US Advertising Industry. The report is based on 142 interviews with outdoor, digital, TV and print media buyers […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
