Here’s a summary of a talk Terry Carmody of Integration Media and Beverly Rothenberg of NYMM gave on National Advertising at the IBOUSA meeting. Agencies control the business on many large national companies (e.g. BP, Sprint, Verizon, Coke, Sams Club, Walmart) and place the advertising nationally for short 4-6 week […]
Other News
ArtPop Creates Buzz for Your Boards
How’d you like to use your vacant billboard space to create goodwill with local politicians and the local arts community? ArtPop is a company which promotes the arts by using vacant billboard space to display local art. The company is displaying works by 128 artists in 11 markets in the […]
Jon Odom on Steel Billboard Maintenance
Jon Odom runs Productivity Fabricators, a Richmond, Indiana company which specializes in producing outdoor advertising structures. He was a speaker at the recent OAAA safety meeting as well as the IBOUSA meeting. Insider asked Odom for tips on steel monopole preventative maintenance and this was Odom’s answer: A periodic inspection is […]
Company of the Day – Next Generation Advertising
Company: Next Generation Advertising Headquarters: 5801 S. Perkins Road, Stillwater, OK 74074 Markets: Two sided digital structure in Stillwater on Highway 177 Phone: 405.334.5638 Email: dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure. According to Dan Bell of NextGen both boards have […]
Southborough Slowing Permits
Lamar Central Outdoor LLC is frustrated with Southborough MA officials for slowing down the approval process to get a variance to build a digital billboard. Lamar is appealing a written decision by the Southborough Building Commissioner who is requiring the Company get a report from the Planning Board before even submitting its […]
OSHA Accident Reporting
Noone wants to have employees hurt on the job. But if something happens you don’t want to make matters worse by failing to report an accident to OSHA. In March 2015 OSHA changed reporting rules. Failure to report an accident in a timely manner could result in a $12,471 […]
Nick Coston: Billboards as Entertainment
By Billboard Insider’s peripatetic correspondent Nick Coston. Nick has 20 years experience as an OOH broker and OOH consultant. Many years ago while growing up on Chicago’s South Side, my family owned movie theaters and drive ins. I always marveled at the size of the big, curved screens. One theater […]
Company of the Day – Munn Outdoor
Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins The company is affiliated with Munn Enterprises which was […]
Rate This Board By Greg Callaham
Shrimp Rating: 5 (great) Nice job! This makes me love shrimp and tells me where to get it and when. There’s good contrast for the perfect headline and the weathered wood makes me think about the dock, which smacks of fresh seafood. The word count hits the sweet […]
Formetco Celebrates 10 Years of Digital Manufacturing with Industry First Standard 10-Year Parts Warranty
Atlanta, GA, September 26, 2016 – In celebration of ten years in digital manufacturing, Formetco announces an industry first standard 10-year parts warranty on all FTX series digital products. After years of research and analyzing the service history of thousands of existing LED screens in operation, Formetco is in the […]