Miami, FL. July 13, 2016 – US Out-of-home Advertising company, Adams+Fairway Outdoor Advertising, and venture backed technology company, AdMobilize, announced today a strategic partnership to test realtime vehicle data and analytics for digital billboard inventory across selected U.S. markets. Miami based AdMobilize provides realtime intelligent analytics on both vehicle and […]
Other News
Company of the Day – RAM Outdoor Advertising
Company: RAM Outdoor Advertising Market: Arkansas, Oklahoma Headquarters: P.O. Box 452052 Garland, Texas 75045 Phone: 877-286-7276 Email: craig@ramoutdoor.net RAM Outdoor Advertising is a locally operated billboard company servicing the Greater Fort Smith, Arkansas area. Their inventory consists of static, tri-vision and digital faces. Craig Roberts is the Managing Partner. Ram Outdoor Advertising should not […]
Liberty Outdoor on Billboard Permitting
In June 2016 Cary, IL denied Liberty Outdoor a permit for a digital billboard but approved the company’s revised plans for a two double-sided 72 foot square monument billboards. The decision was a partial victory for Liberty because the signs which were involved had been scheduled to be removed. Insider […]
Cleveland is a Hot Billboard Market
The Republican National Convention is coming to Cleveland July 18-21. With that comes the opportunity for out-of-home advertisers to reach larger audiences than normal. The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be […]
A Lesson in Visual Advertising
Insider liked this Linkedin post by Andrew Holmes of Pattison Outdoor. It is reprinted with his permission. It looks good, but does it taste good? A lesson in visual advertising Andrew Holmes, Account Executive at Pattison Outdoor Given the choice, which of these burgers would you choose? You picked the #1, […]
Company of The Day: Reeves Outdoor
Company: Reeves Outdoor Markets: Texas Headquarters: 114 W Mason St, Mabank, TX 75147 Phone: 903-330-4060 Reeves Outdoor operates a billboard plant in East Texas, from Dallas to Tyler, including Athens and Corsicana. The company is a member of the IBOUSA. Reeves Outdoor should not be confused with Reeves Media, the […]
J. Allen Smith on Billboard Condemnation
J. Allen Smith is a eminent domain and condemnation expert at Settlepou, a Dallas law firm. In June 2016 Smith and Paul Wright gave a presentation on billboard appraisal methodologies and case law at the International Right of Way Association Conference. Insider interviewed Smith this week about billboard condemnation and […]
Back to School Outdoor Ads
iheartbillboards has a nice piece titled “Three Ways OOH Amplified Back-to-School Spending.” Outdoor advertising is great for influencing back to school buys because of the proximity of billboards to stores and the ability to tailor digital messages to special sales. Insider’s take: Now’s the time to be talk with electronics, […]
Railroad Outdoor
Company: Railroad Outdoor Markets: Georgia Headquarters: 1750 Peachtree Street, NW, Atlanta, GA 30325 Phone: 678-571-8899 Railroad Outdoor was formed by Mike Fitzgerald and Kelly Shaw in 2010 to acquire and develop billboards. The company operates a 120 face billboard plant in North Georgia. Much of the plant is 6′ by […]
A history of outdoor advertising in 45 seconds.
Erica Line, the Corporate manager of Digital Asset Content and Integrated Strategies at Adams+Fairway Advertising has put together a fascinating video called “The History of Outdoor Advertising in 45 seconds.” Erica tells Insider that she put the video together by condensing an earlier 10 minute video which was compiled by […]
