The British research and advisory company Technavio has issues a new report on the global advertising displays market. The research is a little pricey for Insider’s tastes with a cost of $2,000 but Insider learned a fre things from reading the executive summary: The global ad displays market is vibrant […]
Other News
Company Of The Day: Mile Hi Outdoor
Company: Mile Hi Outdoor Market: Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO 80112. 303-783-4000. sales@milehighoutdoor. Mile Hi Outdoor was founded in 1996 and owns 400 billboard faces in the Denver Metro area and the state of Colorado. The company also has 9 digital signs. In addition […]
Outfront Wants Its Own Radar
Location based marketing is all the rage. Outfront has announced a partnership with xAd, a company which enables real-time, location-based marketing, for the development of xAd Marketplace a self service platform for buying and selling locations. You can watch a Vimeo video on the new product here. Here’s the press release: […]
Outdoor revenues reach new high.
US outdoor revenue has recovered from the great recession and reached a new high according to the OAAA. A couple things stand out from the March 2016 OAAA revenue release. US outdoor revenues grew at a robust 5.8% rate during the fourth quarter to finish up 4.6% to $7.3 […]
Billboard Design Tips From Lamar
This week’s billboard design tips come from Lamar’s website. Keep It Simple. Be straightforward and to the point. One idea. Use Readable Fonts. Large typefaces. Avoid ornate script. Select easy to read font like Univers, Futura or DIN. Contrasting Colors. Lamar cites a study that high color contrast improves outdoor […]
The Billboard is watching you.
Adlandtv has a somewhat skeptical piece on Clear Channel Outdoor America’s Radar project. There are some quotes by privacy guardians and the piece ends with a video clip of Tom Cruise in Minority Report being constantly badgered by smart data holographs and ads. Insider’s college kids don’t seem too concerned […]
Sussex County Extends Billboard Moratorium
Cape Gazette reports that Sussex County, Delaware has extended a billboard moratorium by three months to provide time for a group of staff, elected officials and lawyers to draft changes to the County’s sign ordinance. Sussex County has had a moratorium for six months (since Sept 2015).
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Rapid City May Settle With Lamar
The Rapid city legal and finance committee has recommended a settlement to end two lingering lawsuits with Lamar, according to the Rapid City Journal. The settlement includes a repeal of the city’s ban on digital billboards a reduction of distance between billboards from 2,000 feet to 1,500 feet protection of […]
Utah bill would make billboards easier along scenic byways.
A bill in the Utah legislature would make it easier for landowners to put billboards on their property along Scenic Byways according to the Rexburg Standard Journal. The bill pass a Senate committee and will head to the Utah Senate.
