This interview was published on September 22, 2015. Insider met Trotter at an IBOUSA meeting. Matthew Trotter of Trotter Outdoor operates a plant of 172 static billboards and 6 digital billboards in 17 communities in South Carolina. The family-owned company is headquartered in Saluda, South Carolina. Trotter had some […]
Other News
From The Archives: Chet Atkins, Jersey Premier Outdoor
Chet Atkins has been in the outdoor business for 35 years. After stints at Steen Outdoor and Matthew Outdoor, he formed his own outdoor company in 1997. Jersey Premier Outdoor owns over 70 digital / static billboards with over 100 faces in New Jersey, Pennsylvania, Delaware and Maryland and Florida. […]
From The Archives: Insider Interviews Justin Powell, Huntington Outdoor
Justin Powell is an impressive young man in a hurry. How many 26-year-olds do you know who have founded a billboard company with 150 faces? Justin graduated from Liberty University with a BS in Business Management and started Huntington Outdoor in 2008. Huntington is headquartered in Greenville, Ohio and focuses […]
Melody Roberts: Using Creative as a Sales Tool
Melody Roberts is an award winning Creative Director who has been designing outdoor billboard advertising since 1999. In October 2015, Melody launched Out of Home Creative (outofhomecreative.com), an outdoor advertising design firm which designs traditional billboards and digital campaigns, transit shelters and any new non-traditional media as well as provides […]
Oceanside Proposed Digitals Meet Resistance
The San Diego Union-Tribune reports opposition to several proposed digital billboards in Oceanside, California. Local residents have circulated a petition asking the City Council to turn down the signs. The current sign ordinance allows as many as four digital boards on city-owned property. The council is interested in the revenue […]
Cullman, AL considers new sign rules.
The Cullman Times reports that Cullman city council is considering new off premise sign rules. Cullman passed a 6 month moratorium in on new off-premises signs in January 2016 to give the city council time to decide how to amend the sign code. The existing sign code requires off-premise signs […]
A Billboard Ad Which Syncs With Music
Medialife has a post about a billboard ad campaign in London which syncs with car music. MediaCom put together a campaign for the new Justin Bieber album. When a Justin Bieber song is played on a Capital FM radio station in London, a Justin Bieber ad will run on digital […]
Wrapify Turns Cars Into Billboards
Wrapify, which has been called “Uber for advertisers,” turns cars into billboards. Drivers let Wrapify wrap their car, then engage the Wrapify app every time they get in the vehicle. The technology tracks where drivers go, and pays them a fee based on how many miles and where they travel. […]
From The Archives: Trent Lindmark on Vinyl Printing
We are repopulating our archives by republishing important posts. This interview was originally published November 16, 2015. Not many vinyl printers know what it’s like on a billboard scaffold. Trent Lindmark is the exception. He entered the outdoor business in 1993 working for his grandfather in Amarillo, Texas. Trent grew […]
Company of The Day: Wolverine Sign Works
Company: Wolverine Sign Works Markets: Michigan, Ohio, Kentucky, Indiana, Illinois, Minnesota, Iowa, North Dakota, South Dakota. Headquarters: 923 Bradley Street, Owosso, MI 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign works was founded in 1916 by a couple traveling salesmen who were staying at a hotel in Sandusky, Michigan. They decided […]
