Company: Pioneer Outdoor Market: Springfield Missouri. Address: 1936 E Sunshine, Suite B, Springfield, MO Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 30 static faces and 13 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb who has […]
Other News
Mt Airy Meets Today To Review Billboard Rules
The Mt Airy News reports that Surry County, North Carolina county commissions are scheduled to consider a new billboard zoning proposal at 6pm tonight. The new proposal will: Allow billboards to be placed on property oned industrial manufacturing. Create an opportunity for billboards to be constructed on property zoned highway […]
Fortune Defends Clear Channel Outdoor.
Fortune’s Jennifer Chiang has written an article titled “Why Clear Channel’s Billboard Campaign is Not That Creepy” in response to several recent articles critical the anti-privacy possibilities of Clear Channel Outdoor’s Radar project. The Radar project overlays mobile and location data from ATT, SM, Placed and PlaceIQ against Clear Channel […]
Billboard Insider Got Hacked.
Billboard Insider got hacked late last week. We had to move our sites to a new godaddy account and lost some data in the process. That’s why the site is lacking past articles. We’ve resumed writing articles and are working on restoring the old data. You’ve heard it before but […]
Technavio On The Global Ad Display Market
The British research and advisory company Technavio has issues a new report on the global advertising displays market. The research is a little pricey for Insider’s tastes with a cost of $2,000 but Insider learned a fre things from reading the executive summary: The global ad displays market is vibrant […]
Company Of The Day: Mile Hi Outdoor
Company: Mile Hi Outdoor Market: Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO 80112. 303-783-4000. sales@milehighoutdoor. Mile Hi Outdoor was founded in 1996 and owns 400 billboard faces in the Denver Metro area and the state of Colorado. The company also has 9 digital signs. In addition […]
Outfront Wants Its Own Radar
Location based marketing is all the rage. Outfront has announced a partnership with xAd, a company which enables real-time, location-based marketing, for the development of xAd Marketplace a self service platform for buying and selling locations. You can watch a Vimeo video on the new product here. Here’s the press release: […]
Outdoor revenues reach new high.
US outdoor revenue has recovered from the great recession and reached a new high according to the OAAA. A couple things stand out from the March 2016 OAAA revenue release. US outdoor revenues grew at a robust 5.8% rate during the fourth quarter to finish up 4.6% to $7.3 […]
Billboard Design Tips From Lamar
This week’s billboard design tips come from Lamar’s website. Keep It Simple. Be straightforward and to the point. One idea. Use Readable Fonts. Large typefaces. Avoid ornate script. Select easy to read font like Univers, Futura or DIN. Contrasting Colors. Lamar cites a study that high color contrast improves outdoor […]
The Billboard is watching you.
Adlandtv has a somewhat skeptical piece on Clear Channel Outdoor America’s Radar project. There are some quotes by privacy guardians and the piece ends with a video clip of Tom Cruise in Minority Report being constantly badgered by smart data holographs and ads. Insider’s college kids don’t seem too concerned […]
