Insider owns billboards in Indiana and Iowa. Last year, Pilot, a long-time advertiser, told Insider that it wasn’t going to renew its contract on one of Insider’s billboards in Iowa. Pilot was happy with the board but corporate elected to reallocate marketing dollars to another market. Lots of small operators […]
Other News
Outfront Media Deploys Smart Media At DC’s Navy Yard
New York, March 24, 2015 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next deployment of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority (“WMATA”). This installation expands the long-term relationship between OUTFRONT and WMATA. […]
Company of the Day: East West Media
Company: East West Media Markets: Tennessee Headquarters: 18 W Madison Avenue, Athens, Tennessee. Phone: 423-337-4444 East West media was started in 2001 by Bobby Mizer. The firm is family owned and run with 5 Mizer’s active in the business: Bobby (founder), Brad (President, Charlie (Account Executive), Sam (Operations Manager) and […]
Outdoor is a great vehicle for luxury brands.
Insider is aware that out-of-home is a great vehicle for luxury brands. His best performing billboard has been anchored for years by a jeweler which promotes expensive watch and jewelry brands on the board. Landor.com has a post titled “How outdoor advertising works for the luxury market.” The post […]
Bob Wolfe on Selling Outdoor
Bob Wolfe has been in outdoor advertising for over 25 years. His extensive experience stems from selling both locally and nationally as well as in sales and plant management. He founded OutSelling Inc, in 2004. OutSelling is the first-of-its- kind, National sales rep firm representing over 15 independent OOH companies […]
Company of the Day: Effective Sign Company
Company: Effective Sign Company Markets: Florida, Alabama. Headquarters: 1978 South College Street, Auburn, AL 36832 Phone: 334-749-0001 Effective Sign Company fabricates and installs awnings, business signs letters and LED signs. In addition Effective Sign Company operates 31 structures in Alabama and Florida.
Two Nevers When Negotiating A Billboard Lease
Landlords and easement companies are being more aggressive about adding onerous clauses to leases and easements. Here are two nevers when negotiating a lease or an easement. Never give your billboard to the landlord or easement holder when the lease expires or terminates. A steel monopole billboard has a 40 […]
San Diego Billboard Dispute
An arrangement between a neighborhood association and a motel owner ran into some trouble in the San Diego area. The San Diego Reader reports that Clear Channel has objected to a notice received from the owner of the Dolphin Motel to remove their billboard. The owners of the motel had […]
From The Archives: What Should Sales Commissions Run?
How much should sales commissions run as a percentage of your gross sign revenues? Frank Rolfe in Big Bucks from Big Signs estimates that agency commissions are normally 16.6% of gross revenue. Paul and Jeffery Wright in Billboard Appraisal say that 15-17.5% of gross revenue is normal for ad agencies […]
From The Archives: Marty Williamson on Site Development
This story was originally published on February 2, 2016. Marty Williamson has 32 years of experience in the Outdoor Advertising industry. He is currently a Principal and founding partner at USA Outdoor, LLC, a Georgia headquartered company which has been developing new billboard sites since 2014. Insider talked with Williamson […]
