The New York Times has written an article titled Look Up: In the Digital Age, Billboards are Far From Dead. The article highlights how clients as disparate as the rockers Guns N’ Roses and the tech company Foursquare favor the medium for the following reasons: People are spending more time […]
Other News
Downtown Digital Billboard Bill on Gov Brown’s desk.
89.3 KPCC reports that a bill to allow digital billboards along freeways in Downtown Los Angeles sports and tourism district has been sent to Governor Jerry Brown for approval. AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The bill would allow digital billboards to […]
Branded Cities Philadelphia Market Press Release
Philadelphia, PA. — August 2016 Branded Cities Network (“BCN”) and National Real Estate Development announced today an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on four full-motion LED displays at East Market, Philadelphia’s transformative mixed-use development. The signage, measuring over 5,000 square feet in total, will […]
Clear Channel Outdoor/Polaris Partner To Prevent Trafficking
September 1, 2016 Minneapolis, Minnesota — Polaris and Clear Channel Outdoor Americas (CCOA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), together with Congressman Erik Paulsen, today unveiled an anti-human trafficking awareness campaign to run on 53 digital billboards throughout Minnesota. The new campaign, launching today and running […]
Rumor Has It – Sept 3
Sales leaders are leaving Clear Channel Outdoor. Numerous VP sales spots open. Questions as to whether Branch Presidents can pick up the slack. Third quarter national outdoor business may be down for all the outdoor companies except maybe Lamar. Hard to believe given the strong start to the year. […]
Clear Channel Outdoor Sells Rockford to Key Outdoor
Clear Channel Outdoor has sold its Rockford, Illinois plant to Key Outdoor. The transaction was brokered by Max Drachman of Kalilco & Co. Insider talked with Drachman about the sale. How did this transaction come about? Key Outdoor is one of the largest independent Outdoor operators in the Midwest. We […]
Company of the Day: River Products
Company: River Products, Inc. Markets: Tennessee, Mississippi, Alabama, New York Pennsylvania Headquarters: 5500 Poplar Ave, Suite 2, Memphis, TN 38119 Phone: 901-684-1584 River Products, Inc. owns and operates over 250 Outdoor Advertising Displays including digital displays, trivisions and static boards in the following states: Tennessee Mississippi Alabama New York Pennsylvania […]
D.C. Attorney General Takes Action To Remove Signs
In a recent lawsuit, D.C. Attorney General Karl Racine is requesting removal of a number of brightly-lit electronic signs erected downtown to play advertisements. The complaint at D.C. Superior Court names Digi Media Communications and a number of downtown property owners and operators for “illegal construction,” calling for injunctive relief. The […]
Company of the Day – Riley Outdoor
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: Signs located throughout eastern North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Insider had the opportunity to talk with Robert Moore who owns Riley Outdoor. Can you share a little about the history of Riley Outdoor? Riley Outdoor was started […]
Sign Design Tips from the IBOUSA
This week’s billboard creative design tips from from the IBOUSA website. The IBOUSA is a professional organization for independent regional billboard operators. Insider thanks Chris Cowlbeck for permission to reprint. QUICK Test – print your design, go back 30’ and if you can’t read it in 4 seconds, change it! […]
