I’ve attached a table below taken from Peter J Solomon Company’s Media Monthly newsletter for May 2016 showing the cost per thousand advertising impressions (“CPM”) of various forms of media. The chart is based on rate card, not actual rates. The PJSC newsletter is a great read if you wish […]
Duluth, GA (June 6, 2016) – Formetco’s LED digital screens outshine the best LEDs available. The largest full-service supplier in outdoor advertising, Formetco features an exclusively designed and manufactured light-emitting diode (LED) in all of their digital billboards, video screens and sports scoreboards. This LED is created by using the […]
Insider wrote Saturday about an Association of National Advertisers study which found that ad agencies are getting undisclosed rebates from radio, TV and outdoor clients. The study will be released this week. Insider asked three industry executives whether undisclosed rebates are are a problem in the outdoor industry. One source […]
Company: Bella Outdoor Markets: Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company has twelve 8 by 20, 10 by 24 and 12 by 26 and structures around Billings. Prior to starting Bella Mancuso worked in sales […]
Coca-Cola has generated positive publicity with 60 Chattanooga area billboards containing one word: ubiquitous. Times Free Press reports that Coca-cola is using the 60 billboards to advertise its “Share a Coke and a Song” summer campaign. The campaign generated national media coverage and twitter chatter as people became curious about the billboards. Coca-Cola […]
Philly.com reports that representatives of Catalyst Outdoor Advertising have offered to plant 35 evergreens at a cost of $50,000 to shield certain homes from light emitted by a digital billboard. Certain homeowners have complained about the brightness of the sign which is located in Downingtown, PA. Insider’s take: Kudos to […]
Barcelona, Spain (June 6, 2016) – Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President, Antonio Vincenti. In his new role […]
Dow Jones Business News reports that an 8 month probe by the Association of National Advertisers found that ad agencies are getting rebates from radio, TV and outdoor companies for spending a certain amount of money on behalf of their radio, TV and outdoor clients. Rebates are a common practice […]
Billboard Insider Update: New Research on Distraction (On May 4, OAAA’s Ken Klein posted on “The Hunt for Distractions Leads Inside the Vehicle.” A new report from the AAA Foundation for Traffic Safety underscores that point. Klein provided this update.) Yes, driver distraction is a problem, especially among teens. […]
Outfront’s in-house creative studio has developed a one-of-a kind billboard to highlight the dangers of texting and driving: the nation’s first 3D inflatable vinyl billboard that creates a scene of a crash dummy’s head breaking through the windshield. The crash dummy billboard will be up on June 6th in Florida […]
