Daktronics Offers Digital Billboard Customers Presidential Election Content And Data Package BROOKINGS, S.D. – Oct. 13, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards. This free […]
Other News
Know Your Opponent
Scenic America held its 2016 meeting in Salisbury, NC in October 2016. You can download the presentations directly from the Scenic America website. There was a legal presentation on Reed V Gilbert and a presentation on the highway beautification act by Charles Floyd. Most of the examples of ugly billboards […]
Sriubas and Melby on Outfront’s new CTO position.
Last week OUTFRONT hired Joel Melby as chief technology officer. Melby will oversee the development of Outfront Media’s On Smart Media platform and report to Andy Sriubas, EVP – Strategic Planning and Development. Insider talked with Andy Sriubas and Joel Melby about the hire this week. Andy, is chief […]
Wrapify Turns Cars Into Moving Billboards
CCTV America shares a story of a new California startup taking advantage of the ability to track vehicles by turning them into moving billboards and generating some cash for the owners. Wrapify operates a crowdsourced advertising platform that connects drivers and brands to create on-vehicle advertising. We wrote about them […]
Company of the Day: Kelso Outdoor
Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL 32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is a rapidly growing full service outdoor advertising company which develops and operates high quality billboards in large and mid-sized markets throughout Florida.Kelso Outdoor Advertising, LLC was […]
Clear Channel cancels 800 UK outdoor leases.
“Roadside billboards could soon be consigned to history after one of the worlds biggest media owners pulled spending on hundreds of giant posters in Britain”, says an inflammatory and inaccurate first sentence of an article last Sunday in London’s The Times. The Drum was more modulated: “Clear Channel turns its […]
Magna Global forecasts outdoor growth of 2.9% in 2017.
Magna Global has issued its USA ad revenue forecast for 2015-2017. Here’s a summary of the findings. Outdoor will grow by 3.3% in 2016 and 2.9% in 2017. This is well in excess of US GDP which grew 0.8% per annum in the first quarter of 2016 and 1.4% per […]
Landmark Issues $49 million in new common stock
Seeking Alpha reports that Landmark Infrastructure, the outdoor lease and easement purchaser, has issued 3 million shares in new common stock. Insider calculates that the company raised $49 million based on 10/14/16 share price of $16.33. Landmark is using the cash to pay down revolving debt. It will ultimately […]
Millennials And Ad Blocking Software
A recent article in eMarketer provides some insight into on-line attitudes of millennials (US ages ages 18-24). Anatomy Media, a creative advertising agency specializing in entertainment marketing, surveyed 2,700 US adults ages 18 to 24. Overall, the study found that: Most US millennial internet users have an ad blocker on […]
What’s Up With Clear Channel Outdoor’s Toby Sturek?
Clear Channel Outdoor’s Toby Sturek used to be the head of one of Clear Channel Outdoor’s seven kingdoms. He carried the title of Regional President, Chicago, Minneapolis, Milwaukee and Clear Channel Airports and appeared on the leadership team page of Clear Channel Outdoor. Sturek is no longer shown on the […]