Phil Morton of Billboard Connection has an interesting post titled “Political Advertising 2016 using Out-of-Home Media.” Here are the takeaways: Outdoor’s geo-targeting is great for local political races (e.g. congress and municipal offices). Digital signs can be used for targeted responses. Mitt Romney bought digital flips in cities where President Obama […]
Other News
Indiana Court says GEFT Outdoor can sue Indianapolis for damages.
The Southern District of Indiana US District Court ruled last week that GEFT Outdoor is entitled to damages because two digital signs were denied under an old unconstitutional sign code. Reed v Gilbert figured into the decision. Here are the facts: Indianapolis had an original sign ordinance requiring billboard companies […]
Why Was This Sign Built?
A digital sign does not make a bad location good. Insider saw this digital sign in Georgia yesterday. The sign has 1 sold face. Much to dislike about the sign. The sign is angled and only has one side. This reduces potential revenues. You need to think long and hard […]
Company of the Day: Outdoor Displays, Inc.
Company: Outdoor Displays, Inc. Market: East Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns billboards in Eastern Tennessee. Paid Advertisement
Oceanside Backtracking on Digital Signs
The San Diego Tribune reports that the Oceanside Planning Commission has unanimously recommended that the city council strike language allowing digital billboards from the city code. This is the first step towards overturning an ordinance which allows up to four digital billboards on city-owned property. BGT Media, one of the […]
iHeartMedia Wins Lawsuit
iHeartMedia, Inc. won its lawsuit blocking notices of default from several of its creditors. The verdict on Tuesday from state District Judge Cathleen Stryker permanently blocks bondholders unhappy over a recent transfer of assets within the radio, billboard and digital company from filing default notices against the company in connection […]
Dick Bouley on Freeway Right of Way Wars
Insider’s note: In this post Dick Bouley sounds a cautionary note about how difficult it is to get billboards on public right of ways. Bouley came to Concord, New Hampshire in 1979 to work for Governor Hugh Gallen. He has been a registered lobbyist since 1982, representing a spectrum of […]
What will you do if interest rates rise?
The federal reserve may raise interest rates according the the New York Times. Interest rates have been low for the 8 years since the Great Recession. Rates can rise pretty fast in the later stages of a recovery. The following chart shows that the Prime rate rose from 4% in 2003 […]
Company of the Day: Orion Outdoor
Company: Orion Outdoor Markets: California Headquarters: PO Box 6341 Folsom, CA 95763 Phone: 800-272-3885 Orion Outdoor owns a 8 billboard structures and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California. The firm’s CEO is Beau Palley. Palley is a 25 year veteran of the outdoor […]
Company of the Day: Mid-America Outdoor
Company: Mid-America Outdoor Markets: Illinois, Missouri, Kentucky Headquarters: 904 Fournie Lane, Collinsville, IL 62234 Phone: 618-628-8888 Mid-America outdoor has been in the outdoor business for 20 years. It operates billboards and digital sign in central and southern Illinois, St Louis and Paducah, Kentucky. Bob Connors is the firm’s owner and […]
