Lehigh Valley Live reports that the city of Easton, PA is forfeiting $500,000 in billboard rent as part of a legal settlement with Pennsylvania Media. Pennsylvania Media sued the city in August 2014 claiming that the city allowed Adams Outdoor to put up a digital sign on city owned land […]
Other News
Rapid City Settles Lamar Litigation
Black Hills Fox and KOTA TV report that the Rapid City Legal and Finance Committee has approved a payment of $100,000 to Lamar to settle a five year legal battle. Other provisions of the settlement include: A repeal of the ban on digital LED billboards. An amendment to spacing […]
Outfront’s Male and Shassian Interviewed by REIT.com
Reit.com has an interview with Outfront Chairman and CEO Jeremy Male and CFO Donald Shassian. Some of the highlights of the interview. Male says that out-of-home was a 2X GDP business from 1990-2015 with annual revenue growth of 4%/year or twice the 2%/year GDP growth rate. Looks to Insider like […]
Company of the Day: Tyler Outdoor
Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK 73129 Phone: 405-616-5000 Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor owns 1,500 digital billboards, static billboards, bus benches and bus shelters in Oklahoma City, Edmond, Midwest City, Norman, Stillwater and Tulsa. Tyler Outdoor […]
Clear Channel Outdoor Execs Leaving
Insider hears rumors that executives are leaving Clear Channel Outdoor and also that more Clear Channel Outdoor markets will be put up for sale soon. Clear Channel Outdoor General Counsel Craig Gangi left in March to join Omnicom. Insider heard rumors that Clear Channel Outdoor EVP of Human Resources Julio […]
Dane County Turns Down Billboard Money
The Sun Prairie Star reports that Dane County supervisors passed up a $200,000 revenue boosting billboard contract at the Dane County Regional Airport by an 18-16 vote after neighborhood groups opposed the outdoor advertising saying it didn’t fit into revitalization efforts. The airport has leased billboards to Adams Outdoor for […]
Lamar Running Brilliant Claritin Digital Billboard Ad
Claritin is running a digital ooh campaign in Lamar markets. When the pollen count is moderate to high this ad is activated. Insider agrees with Lamar’s Director of New Business Development Mario Martinez: brilliant use of digital out-of-home advertising. Paid Advertisement
Lightking Introduces New LED Billboard product line.
The future of LED billboards is here. Lightking Outdoor has unveiled their cutting-edge, patent-pending new product, the Air Series. The lightweight billboard is half the weight of standard LED billboards, has 25% lower wind-loads and allows air to flow through the product, making it self-cooling. The innovative design combines an […]
Baltimore’s Spectacular LED Art Board
Insider has written before about how digital signs can be used to create buzz in urban environments. Baltimore has a spectacular 52′ by 42’ Formetco digital sign which runs ads and also provides free space for artists to showcase their work. The digital sign was constructed in July 2014 and […]
Senators Request Billboard Funding Review
Insider had previously reported that EPA grants which funded two Washington State billboards accusing farmers of polluting water and harming agriculture had come under scrutiny. The issue was a failure to note that the Environmental Protection Agency funded the group that put up the signs. An update by WNAX indicates that […]
