This week’s creative design tips come from Leslie Outdoor. Be Brief – focus on one message Use a maximum of 5 to 8 words Avoid white backgrounds which may not display correctly Use strongly contrasting colors Avoid subtle differences in color gradients which may not display correctly Use thick, bold […]
A recent post by EMG Marketing CEO, Ron Vines entitled “Outdoor Advertising: Offering Reliability when 54% of Online Display Ads Are Not Viewable“, provides the following points: Marketing professionals are often shocked to learn that over half of online display ads are not viewable by consumers. With bots accounting for over […]
Company: Middleton Outdoor Markets: Texas Headquarters: PO Box 3893, Victoria, TX 77903-3893 Phone: 361-575-1664 Middleton Outdoor operates 10 digital billboards in Victoria, Texas. Paid Ad
Rocky Mountain Sign Law reports that the Seventh Circuit appeals court in Indiana has ruled that the Fort Wayne Transit systems rejection of a healthcare ad was unreasonable in light of the transit agency’s ad policy. The Fort Wayne Transit Agency (“Citilink”) has a policy that prohibits as that “express […]
Insider has several outdoor clients who have railroad leases, that is, leases for billboards which are located in railroad rights of way. Here are the advantages of railroad leases. Easy access. Most railroad sites are easy to access and build because the ground is cleared and vegetation free. Great locations. […]
Rate this board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating comes […]
ABC7 reports that Assemblyman Miguel Santiago has introduced a bill in the City Assembly to open the door for more signs in Los Angeles. The signs would be permitted in an area running a few blocks east of the 110 freeway and west of Figueroa Street stretching from the 10 […]
By Ken Klein, Executive Vice President, OAAA. Eye-tracking research in Australia validates US research that shows digital billboards are not distracting to drivers. The out of home (OOH) industry in Australia (Outdoor Media Association, OMA, based in Sydney) has translated this new research into an easy-to-understand video presentation. Key […]
Insider wrote last week that Outfront was stunting in Grand Rapids with lots of billboards with billboard ads containing nothing but pictures of fruit and vegetables. Turns out the stunt was an ad campaign for Gordon Foods, a food distributor and food store operator. Insider’s take: loud hurrahs to Outfront’s […]
Gaylord, MI is seeking to move a billboard to make way for a development project according to the Petoskey News. The site’s former owners signed a billboard lease with Lamar which runs for an additional 9 years. The property was sold to the city which wishes to develop the site. […]
