Other News

Wilkins Media Wins 2017 Obie Award for RAV4 Climbing Wall

A ‘mountainous’ accomplishment earned Wilkins Media of East Hartford, CT a 2017 Bronze Obie Award for Custom Installation.  Wilkins Media installed the tallest ever outdoor climbing wall built in New York City – right in the middle of Times Square. The Toyota RAV4 Spectacular Billboard Climb featured a multi-story rock […]

Out of Home Makes NPR’s How I Built This

The out of home advertising business came up on NPR’s How I Built This podcast featuring Blake Mycoskie.  Mycoskie is a serial entrepreneur who made money putting up wallscapes in Nashville and Dallas before selling to Clear Channel Outdoor.  While telling his story Mycoskie gives  tips on seizing an opportunity, […]

Zac Mroueh on Font Size and Good Design

Insider is reading Open3, a book on out of home advertising design which was given to Lookout2017 attendees.  The book highlights outstanding out of home campaigns around the world and interviews out of home creative offices at agencies.   Zak Mroueh, Chief Creative Officer and Founder of Aulu Alpha Kilo […]

Company of the Day: Gordon Outdoor

Company:  Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in […]

France Scares Jaywalkers With Interactive Billboards

France’s road safety agency is running a campaign using billboards that play screeching tires noises when pedestrians cross against the red light.  Here is a video showing how it works. Insider wants to know if you would run something like this in your market?   [wpforms id=”9787″] Paid Advertisement

Daktronics Profitable in 4Q 2017

Digital billboard manufacturer Daktronics earned a profit of $0.9 million on revenue of $144 million in the fourth quarter of  fiscal 2017 (3 months ended April 29, 2017) versus a net loss of $2.9 million on revenue of $138 million during the fourth quarter of fiscal 2016  Here are highlights […]

HNA Group Launches Interactive Campaign in Times Square to End World Hunger

NEW YORK and SHANGHAI, May 26, 2017 /PRNewswire/ — In support of world hunger relief efforts, HNA Group, a Fortune 500 company focused on tourism, logistics and financial services, announced the successful launch of its #ShareMoreDreamMore campaign in Times Square, New York City, engaging more than 10,000 active participants in […]

Company of the Day – Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Email: brett@gilbreathoutdoor.com Brett E. Gilbreath of Gilbreath Outdoor Advertising has been in the outdoor advertising industry literally all of his life. His father founded a small billboard company in 1964 and Brett worked […]

Kiosk Hack Highlights Importance of Security

Masheable and Digital Signage Today  have written about a porn video which showed for three minutes at rush hour on a digital kiosk touchscreen in Washington DC’s Union Station on Monday May 15.  The kiosk’s software was not secure or password protected.  The hacker used the kiosk’s touch screen to access and display a […]

Chan Lieu on Autonomous Cars

Autonomous cars are coming but they won’t happen soon.  Here’s a summary of a talk by Chan Lieu of Venable, LLC at the Lookout2017 convention The case for autonomous cars rests on safety.  94% of crashes are due to driver error.  40,000 lives are lost a year. Car manufacturers are […]