A landlord’s priorities can change dramatically due to bankruptcy. A bankruptcy trustee may attempt to throw out your billboard lease if they think they can receive more money from selling the real estate without your lease. Kendrick v Lamar demonstrates that a well written outdoor lease can defeat a hostile […]
Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets: Georgia, Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama with coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Insider caught up with Ryan Wilson to share a […]
Kissmetrics has put together an infographic summarizing a 2003 study on color preferences by gender. Source: https://blog.kissmetrics.com/gender-and-color/ Blue was by far and away the favorite color of men. Blue and purple were the favorite colors of women. Insider sees lots of examples of powerful billboards which use vibrant rich blues. A billboard […]
Who is T-Rex? T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson. The company acquired 12 patents for outdoor advertising products.T-Rex Property AB has been suing outdoor companies who use a computer to control digital signs. T-Rex owns US Patent Number RE39,470 titled Digital […]
Fairway Outdoor is running a fabulous campaign calling attention to the power of outdoor. It’s called the “isms” campaign. The billboards look like this: When you go to the each website you get the following. or or Kudos to Fairway for coming up with a simple, fresh, clever way to […]
The OAAA has unveiled a new logo OAAA logo. Stephen Freitas, the OAAA’s Chief Marketing Officer says the mark uses the letter “O” in striking contrast within a red rectangle, setting apart the industry’s first initial against the common rectangle shape of so many out of home advertising panels and […]
Company: United Outdoor Media Markets:Kentucky, Tennessee, Indiana, Ohio Headquarters: 360 North Main St, London, KY 40741-1365 Phone: 606-878-2660 United Outdoor Media, LLC. is a Kentucky based Outdoor Advertising company headquartered in Southeastern, KY. The company’s United Sign was formed in 1996 as United Sign and was owned by Baxter Bledsoe, […]
Insider thinks billboard security is a huge issue. “How to hack a billboard” is the most popular query on Billboard Insider’s website. Insider wants to highlight a terrific Smartlink Systems product which protects billboards. SmartLink™ answers the call by implementing a remotely controlled camera system to capture images and alerting […]
Company: Renaissance Outdoor Advertising, Inc. Headquarters: 1121 W. Pointe Vista Path, Hernando FL 34442 Markets: Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County since 1988. The company operates in the following markets: Hernando Citrus Springs Crystal River Lecanto […]
Media Village has a post by Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas on converting undecided holiday shoppers. Here are some key ideas from his article. Reach Consumers as They’re Making Their Shopping Decisions – Consumers spend 70 percent of their waking hours […]
