Company: Choice Media Markets: Texas Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Choice media operates a billboard plant in Texas. Brad and Kristie Tooley formed the company in 1992 by buying a half dozen empty billboard faces with proceeds from the sale of a rental house.Tooley was blessed to […]
Guest Post by Kevin Foreman, general manager of Geoanalytics at Inrix. For more posts like this visit the Inrix Blog. Today marks an important milestone in the digital Out-of-Home Advertising (aka billboard) industry. For the first time, Danone Yogurt is optimizing its drinkable yogurt, DanActive, ad campaign based on four […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Insider has been financing outdoor companies for 20 years. Here’s the information you should put together before you approach a lender. By having the information already assembled you will look professional and competent. The most important items are listed first. Income Statement and Balance Sheet for your outdoor company […]
Company: Carroll Advertising Company Market: Massachusetts, New Hampshire, Rhode Island. Headquarters: 1022 Morrissey Blvd., Boston, MA 02122 Phone: 617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has 60 static and digital billboard faces covering the Greater Boston Area, New Hampshire and […]
Insider thought you might want to see what the stock market thinks of the Big 4 Outdoor companies: Lamar, Outfront, Clear Channel and JCDecaux. The chart below comes from investment banker Mark Boidman’s presentation titled OOH and M&A. The Chart demonstrates that the stock market values Lamar at 13.1 times […]
Company: Bulletin Displays Markets: California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Bulletin Displays is one of the largest outdoor companies in Los Angeles. The firm has static and digital billboards. 90% of the plant is along freeways. Mark Kudler is the firm’s president. […]
PR Newswire reports that Rouge Media has sold a majority stake to Fairfax Financial Holdings, a publicly Toronto holding company. Most of Fairfax’s investments are in insurance companies. Insider wrote on June 10 about Rouge Media’s acquisiton of On-Campus Media. Here’s the press release announcing Fairfax Financials Holdings […]
ADWEEK ran a terrific article on the history of Chick-fil-A’s very successful “Eat nor Chickin” campaign. Some history and highlights from the article include: In the early ’90s, Chick-fil-A was primarily known for being a mall-based fast-food chain, but beginning in 1994, the chain started slowly shifting its focus to […]
Illuminated Outdoor is a Chicago digital out-of-home company which operates mobile trucks outfitted with digital signs. The company put a digital sign on a barge and had it operating on the Chicago waterfront during the Americas Cup race last week. Insider talked with Illuminated Mobile’s John Gibbs about the project. […]
