NEW YORK, Nov. 21, 2016 /PRNewswire/ — Highlighting the expansive $183 million dollar George Washington Bridge Bus Station Renovation Project between West 178th and West 179th streets in Upper Manhattan, will be a 46 foot wide by 13.5 foot tall high-definition digital billboard. Located on Broadway Avenue in the center of […]
By Ken Klein, Executive Vice President, Government Affairs OAAA. The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Zalla Media Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Sprints, KY 41017 Phone: 859-250-8793 Email: shannon@zallamedia.com Zalla Media operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati. The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and […]
Insider has written before about Fairways inventive “ism’s” campaign which uses empty billboards to draw attention to the power of outdoor. Here’s a description of the campaign in Fairway’s own words. By Michael Peters, General Manager at Fairway Outdoor Advertising Simple, Intriguing Messages Drive Mobile Users to One Website. What Did […]
Insider wrote last week about problems created by birds roosting on billboards. Insider asked Bobby Tatman to talk about the issues birds can create for digital billboards. Tatman is a Midwest Digital Sales Rep for Formetco. Why do birds like digital billboards? Birds typically love perching on billboards because of […]
Outfront EVP and CFO Donald Shassian spoke at the Wells Fargo 2016 Tech Media and Telecom Conference on November 9, 2016. You can listen to the webcast here. Here’s what caught Insider’s attention. Intro remarks: “The billboard is doing well…Local is strong…our yields on static and digital are going up…Canada’s […]
Austin, TX, USA – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced a five-year partnership extension with Austin-Bergstrom International Airport (ABIA) following a record year for passenger traffic. The new media program comes online […]
Nicole Hayes is OAAA’s Communications Director. She is responsible for public relations, member communications, social media, and public service efforts. Nicole joined OAAA in 2011. She began her career at the National Center for Missing and Exploited Children (NCMEC), where she helped promote implementation of the AMBER Alert system in all 50 states and abroad. Insider talked with Hayes […]
On Wednesday Insider talked about four ways shady outdoor advertising brokers cheat buyers and sellers. Here are 6 steps to protect yourself when using an outdoor advertising broker. Ask for references and contact them to see what the broker’s like to deal with. Good brokers have a long list of satisfied […]
