Beacon Hills Times reports that a Massachusetts appeals court has prohibited outdoor signage at 9 Bowdoin St in Boston. Defendants Hat 9 Bowdoin Realty and Sponsor Co, LLC had a appealed a 2015 ruling by Suffolk Superior court ordering the two billboards which were attached to the outside of the […]
Other News
Rate This Board by Blue Sky Digital Printing
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is […]
5 Years Stock Returns for US Outdoor Companies
Insider put together a chart showing the performance of the Lamar, Outfront Media and Clear Channel Outdoor versus NASDAQ (the index of approximately 3,000 common stock listed on the NASDAQ stock exchange) . NASDAQ is a better benchmark for performance than the S&P 500 because Lamar, Clear Channel Outdoor and […]
Benefits of electronic messaging centers
By Samantha Martinez, Marketing Advisor at LED National We have a sign; why does my business need a message center? Consider for a moment the speed at which traffic passes by the average business. A motorist has only a few seconds to see and comprehend any given sign. For example, […]
JCDecaux Announces 2016 Revenue
JCDecaux released 2016 revenue figures. Street Furniture growing 5%. Transit growing 2% at pace with economy. Billboards up 1% so underperforming economy. US flat. UK Booming. Here are the charts. [wpforms id=”9787″]
Temperature dependent Lamar Baywatch Billboards
Lamar Advertising and Paramount Pictures kicked off a cool (pun intended) new digital out of home campaign to promote the upcoming release of the Baywatch movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant Baywatch ad triggered by the current weather. The campaign is running through Feb. […]
Where will the outdoor business be in 10 years?
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference is aging well. Larkin asked each executive where the out of home industry will be in 10 years. Here’s what they said: Jean-Luc Decaux, Co-Chief Executive, JCDecaux. In 10 […]
Daucanski’s Parting Thoughts on Out of Home Sales
This is the last post in a series by Dave Daucanski on out of home sales leadership. Daucanski spent 15 years experience in out of home advertising sales and sales management most recently with Clear Channel Outdoor in Dallas and Florida and prior to that at All Over Media and […]
OUTFRONT Unveils Campaign Promoting 2018 College Football Championship
NEW YORK – January 24, 2017 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today its partnership with the Atlanta Football Host Committee (AFHC) to develop and design the organization’s “I’m In” campaign tied to Atlanta winning the bid to host the […]
Company of the Day: Arrow Signs and Outdoor Advertising
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1980 in the basement of Lance J Demond with nothing more than a paint brush and a can of paint. The company […]
