Inspiria Media published a recent blog article noting 8 of their most useful Outdoor Advertising articles as we begin 2017. They are all great reads and Insider is providing links to the articles below: 1. Outdoor Advertising Trends for 2016 2. How Smart Billboards Are Revolutionizing Outdoor […]
Other News
Use drive by video to market your billboards.
Insider spotted a linked in post by Michael Ritz of Clear Channel outdoor featuring video footage of Clear Channel digital billboards in Palm Beach County. Privacy settings won’t let us show the video directly on our website but if you click on the screen on the right you can watch […]
Company of the Day: Atomic Enterprises
Company: Atomic Enterprises LLC (aka-Atomic Billboards) Headquarters: 216 N Mosley St #130, Wichita, KS 67202 Market: Kansas, Oklahoma Phone: 316-351-8228 Email: sales@atomicbillboards.com Atomic Billboards is a leading independent operator and manager of outdoor advertising signage in Kansas and Oklahoma. Atomic manages more than 40 digital billboards in Kansas and Oklahoma. The company was started […]
Smartlink Turns 10.
OutdoorLink, Inc. celebrates a decade of serving customers and friends in the OOH advertising industry Company: OutdoorLink, Inc. Product: SmartLink System Headquarters: 3058 Leeman Ferry Road SW, Huntsville, AL 35801 Status: Privately held, family owned. Founded: 2007 Employees: 26 Phone: 256-885-9768 Email: DJ@outdoorlinkinc.com Growing from deep roots within the billboard industry, […]
What if the Reed case pops up in my market? A few lessons from Grand Junction, CO
Sign cases at the US Supreme Court aren’t common. But in 2015, a unanimous Supreme Court struck down a local ordinance because it treated temporary church signs differently than others. This free speech case (Reed vs. Town of Gilbert, AZ) prompts an important question: if the Town of Gilbert’s code […]
3 Straightforward Reasons For Audience Measurement
By Michael Neel, Director of Marketing at AdMobilize There is plenty of buzz floating around the concept of “analytics for digital signage”, especially after the NRF show this year (see here and here). Many ask, “what does it mean?” , “what are the benefits”, “how does it work”, etc. […]
Company of the Day – Atwell Outdoor Advertising
Company: Atwell Outdoor Advertising, Inc. Headquarters: 2304 Winona Drive Panama City, FL 32405 Markets: Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]
Chaz Fuhrman on Digital Billboard Best Sales Practices
Here’s a summary of a talk Chaz Fuhrman gave on “Best Ad Sales Practices” as part of the Daktronics Work Smarter Webinar series. Chaz is a senior account manager at Daktronics with 11 years experience in the out of home industry. What benefits does a digital billboard provide to out […]
The Latest Development in Scenic America’s Digital Billboard Lawsuit
When Insider last reported on this case, Scenic America had lost its attempt to overturn federal guidance on digital billboards on appeal and then asked the US Supreme Court to hear the case. Last week, the Supreme Court asked the government and the billboard industry – the defendants — to […]
Company of the Day: Atlantic Outdoor Advertising
Company: Atlantic Outdoor Advertising Markets: Virginia Headquarters: PO Box 335, McGayesville Road, McGayesville, VA 22840 Phone: 540-289-5051 Atlantic Outdoor Advertising operates a plant of static billboards, mobile truck side ads, and banners. The company is a division of Cave Hill Corporation a custom steel fabricator and crane company which was […]