It’s useful to know how the other side thinks even when you don’t agree. Scenic America posted these comments on its website after losing its challenge to Federal Digital sign guidelines this week: Fifty years after the passage of President and Lady Bird Johnson’s Highway Beautification Act, the U.S. Court […]
Company: American Outdoor Advertising Markets: Georgia Headquarters: PO Box 6183, Athens, GA 30604 Phone: 706-546-5141 American Outdoor Advertising (www.americanoutdoorad.com) was formed in August 2011 by Marty Williamson a 30 year billboard industry veteran. Marty is developing a digital billboard portfolio in Alabama and Georgia. The company should not be confused […]
By Nancy Fletcher, OAAA President and CEO After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning. I’m delighted […]
As a followup to our previous post on September 2nd, more news, this time from the Washington Post. The District of Columbia is alleging that the proposed large LED signs in the city, were constructed illegally and are a danger to the public. In a lawsuit, filed in D.C. Superior Court […]
Here’s an example of good motives and terrible billboard design. Potomoc Local reports that Prince William County decided to rent a billboard to urge commuters to vote absentee. The county spent $3,262 to rent this billboard from Lamar. There are three problems with this sign. Too many words. Remember the […]
Company: Quality Outdoor Advertising, LLC Headquarters: 225 County Road 1291, Cullman, AL 35058 Markets: Quality Outdoor has over 200 billboard locations throughout the North Alabama area. The locations vary in size from 12′ x 24′ side-by-side to 12′ x 50′ locations on local highways to 14′ x 48′ locations on Interstate 65. Phone: 256.734.9030 […]
Yesterday the outdoor industry won a victory when the US Court of Appeals unanimously rejected Scenic America’s attempt to invalidate federal guidance on digital signs on the grounds that it violated the Federal Highway Beautification Act. You can read the decision here. Here’s an OAAA-prepared timeline of Federal Government […]
New York, Sept. 6, 2016: As election season kicks into high gear, the Outdoor Advertising Association of America (OAAA) and its members today announced the launch of a national out of home (OOH) public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: […]
Last week Watchfire announced a five-year brightness guarantee, uniformity guarantee, parts and labor guarantee and a money back guarantee relating to its new MV Class digital billboards. Insider interviewed Darrin Friskney, Watchfire’s VP of Digital Outdoor and Marketing about the announcement. Darrin, how are Watchfire’s MV class digital billboards different […]
Company: Fox Outdoor Markets: Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA 30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns static, trivision and digital billboards in the North Georgia Market including the following the following communities: Cornelia Baldwin, Stephens County Eastanolle Toccoa Augusta Martinez Chris Harris […]
