Other News

Company of the Day: Beacon Billboards

Company: Beacon Billboards Markets: Michigan Headquarters: Caro, Michigan Phone: 734-421-7512 Email: beaconbillboards@gmail.com Beacon Billboards operates two structures with 4 faces in Caro Michigan.     Paid Ad

Freitas on the ANA study, driverless cars and creative trends

Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]

Company of the Day – Atwell Outdoor

Company: Atwell Outdoor Advertising, Inc. Headquarters:  2304 Winona Drive Panama City, FL 32405 Markets:  Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]

Watchfire Launches Olympic Medal Widget for Billboards

DANVILLE, Ill. – (August 10, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free widgets that allow marketers to integrate up-to-the-minute medal counts for the top five countries on their digital displays. Click to Tweet. “The summer games are a period of great national […]

FBI Using Billboards To Fight Internet Crime

What do you do when you want to get the word out on fighting cybercrime?  If you are the FBI you turn to billboards.  KIVI-TV  reports that the Salt Lake City Division of the FBI is using digital billboards to promote its Internet Crime Complaint Center, also known as IC3. […]

Tom Giesken on the Advantages of SignSprings

Insider interviewed Tom Giesken of Giesken Outdoor Advertising about the pros and cons of using the Lind Outdoor’s SignSprings system to hang billboard vinyl.  Giesken outdoor operates billboard plant in Southeast Michigan. Tom, tell us about how you’ve used the SignSprings system in your billboard plant. I got their emails for […]

Lamar Revenue up 13% 2Q 2016 on Clear Channel Outdoor Acquisitions

Lamar’s announced second quarter 2016 financials which slightly beat expectations.  You can read the company’s press release here and the Seeking Alpha earnings call transcript here. Net revenue increased by 13% to $387 million in second quarter due to the Clear Channel Outdoor asset acquisitions.  Acquisition-adjusted net revenue increased by […]

Park Outdoor Gets A Birds Eye View

Daktronics OOH Advertising has given Insider permission to reprint this Daktronics OOH Advertising post about a creative use of a drone to capture digital sign footage.  Insider thinks more companies should consider using drones to capture sign footage. By Daktronics OOH Advertising Park Outdoor Advertising, headquartered in Ithaca, NY, owns […]

Company of the Day: Williams Outdoor

Company:  Williams Outdoor Markets:  Tennessee Headquarters: PO Box 8823, Chattanooga, TN Email:  harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures located in Chattanooga, Tennessee  The company’s sales manager is Harley Williams.   Paid Ad  

Four reasons to avoid wood billboards

Insider owns some wood billboards but advises against wood billboards for four reasons.  Wood won’t last as long.   Paul Wright’s Billboard Appraisal estimates the life expectancy of wood billboards at 30-40 years and steel billboards at 70-80 years.  This is extremely important in today’s regulatory world.  Municipalities pass strict […]