Free Media Planning Software Helps Buyers Map Static and Digital Inventory Across United States NEW YORK, NY — Vistar Media has released a free, web-based media planning software designed to simplify the out-of-home planning process for buyers. According to the company, the software includes data on all static and digital inventory […]
Other News
Pittsburgh Sign Battle Continues
The Mt. Washington sign battle continues. WTAE reports that Pittsburg has convinced a court to order Lamar to clear rust off the back of the sign within 60 days. Lamar says it has been trying to do a multimillion dollar rehab of the sign for two years but the city […]
368,263 billboard displays in the United States
There are 368,293 billboard displays in the US according to this chart on the OAAA website. Source: OAAA Website Insider’s take on the chart: Digital billboards accounted for only 6,400 (2%) of the 368,239 total billboards in the United States. The number of digital boards, however, has doubled since 2002. […]
Billboards and Public Alerts
iheartbillboards.com has an outstanding article on how digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge. This picture says it all. Source: iheartbillboards.com, “When Unpredictable Weather Strikes – Digital OOH Utilizes Real-Time Messaging: Insider’s take: Don’t be […]
Research and Markets Issues Outdoor Report
Insider wanted to provide the following press release from Research & Markets June 21, 2016 08:20 AM Eastern Daylight Time Research and Markets has announced the addition of the “2016 Outdoor Advertising Outlook – Remarkably Resilient OOH Keeps on Growing” report to their offering. “2016 Outdoor Advertising Outlook – Remarkably […]
Company of the Day: Admiral Outdoor
Company: Admiral Outdoor Market: Eastern North Carolina Headquarters: 5752 US Highway 17, Wallace, NC 28466 Phone: 910-285-1047 Admiral Outdoor operates 31 structures along I40, Route 11, Route 50, Route 41 and Route 111 in Eastern North Carolina. The company was established in 2003 and is owned by Murphy Family Ventures […]
500-1,000 Independent US Outdoor Advertising Companies
How many independent outdoor companies are in the US? Insider estimates that there are at least 500 and perhaps as many as 1,000. Insider began tracking independent outdoor advertising company websites last year. Insider has 306 outdoor advertising company websites in his database and is discovering new websites every day. […]
Choice Media
Company: Choice Media Markets: Texas Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Choice media operates a billboard plant in Texas. Brad and Kristie Tooley formed the company in 1992 by buying a half dozen empty billboard faces with proceeds from the sale of a rental house.Tooley was blessed to […]
Advertising Industry First: Digital Billboard Ad Copy Triggered by Four Different Roadway Traffic Speeds
Guest Post by Kevin Foreman, general manager of Geoanalytics at Inrix. For more posts like this visit the Inrix Blog. Today marks an important milestone in the digital Out-of-Home Advertising (aka billboard) industry. For the first time, Danone Yogurt is optimizing its drinkable yogurt, DanActive, ad campaign based on four […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
