August 18, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.8 […]
Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN 47715 Phone: 812-471-0809 Evansville Outdoor operates a 49 structure billboard plant in Southwest Indiana. The company is privately held. David Mounts is the company’s President. Paid Ad
The Outdoor Advertising Association of Georgia will hold its Annual Convention on October 5-7, 2016 at the Hyatt Regency on Riverstreet in Savannah, Georgia. The convention will provide attendees with the most recent trends and developments in the outdoor advertising industry along with the opportunity to network with peers involved […]
Two examples of people in Illinois using billboards in creative ways. Fox 55 has a story about an Adams Outdoor art director proposing to his girlfriend on a Champaign, IL billboard. The Chicago Sun Times reports that Chicago Mayor Rahm Emanuel is using 28 digital billboards as well as bus […]
Bob Klausmeier has had a varied career with stints as an out-of-home industry executive, out-of-home journalist and digital sign OEM executive. He is co-managing partner for Prime-Site Media an outdoor advertising company with 14 digital signs in Southern Michigan. Bob also operates digital sign industry consulting business. During 2013 Klausmeier […]
Company: Crossroads Outdoor Headquarters: 2487 South Michigan Road, Suite E, Eaton Rapids, MI 48827 Markets: Crossroads Outdoor has billboards throughout Michigan and covers, or at least has a presence in, the Grand Rapids Demographic Marketing Area (DMA), Traverse City DMA and Flint DMA. Some of the more prominent cities within their footprint are […]
The Courier reports that a Lamar request for a 10.5 by 36 foot digital billboard in Waterloo Iowa failed last Monday. The Waterloo City Council voted 5-2 in favor of the board. A 6-1 majority was needed to override a recommendation for denial of permit by the Waterloo Planning and […]
Two readers commented about yesterday’s post on the pros and cons of 4 week billing. Chris Cowlbeck, Manager, Look Billboards and Independent Billboard Operators “Amazingly, this was once a problem for us, even though we don’t do much national or agency business. While all your pros and cons are quite […]
Bob Wolfe of Outselling Inc. tells Insider that almost all outdoor firms of any magnitude along with their clients and agencies have moved to 4 week billing. Here are the pros and cons of 4 week billing. Pros of 4 Week Billing Higher revenue. A four week billing period […]
Company: Capital Outdoor Advertising Markets: Virginia, North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant in Virginia and North Carolina. The company’s staff has over 160 years of outdoor experience. Steve Bryant is the company’s owner. Robert Sykes is […]
