Navigation, mobile optimization included in rollout BROOKINGS, S.D. – May 3, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, recently launched new services support pages on the company’s website at www.daktronics.com/support with advanced navigation, streamlined menu options and a mobile-friendly experience. On the new support pages, visitors can follow the […]
Other News
The Value of a Buck
Billups, on their web page, explain that they are the ones agencies and brands call to make amazing happen. Below is a short video they produced on the power of OOH and their thoughts on the value of Out of Home Media. https://vimeo.com/216539692 [wpforms id=”9787″] Paid Advertisement
Andrea Messimer Henley on agencies, national sales and the OAAA show.
Billboard Insider interviewed Andrea Messimer Henley earlier this week. Andrea has 20 years experience in out of home advertising sales and has been a frequent Billboard Insider contributor. Andrea is a Director of Client Relations for Wilkins Media, the largest independently owned out of home media specialist in the US. […]
Company of the Day: Emmitt Signs
Company: Emmitt Signs Markets: Ohio Headquarters: 501 West Emmitt Ave, Waverly, OH, 45690 Phone: 740-708-1247 Emmit Signs has an 18 face plant located in Waverly and Chilcothe, Ohio. The company’s signs are 12 by 24. Six of the company’s ten existing structures are double-stacked. The company was formed in 1998. […]
Philadelphia Parking Authority Wants More Billboards
If the Philadelphia Parking Authority has their way, they will add another 45 billboards in neighborhood parking lots. Phillymag.com is reporting that the 14 billboards the PPA currently has at 4 of its Center City garages earned $60,000 so far in 2017. In the first phase of their plan the PPA […]
Vistar Media Discusses Successful Out of Home Campaigns
Yesterday Insider profiled the out of home advertising platform provider Vistar Media. Insider asked Vistar to give examples of how the company’s platform has been used. What have been some successful Vistar ad platform campaigns? Auto Case Study Client: Major Auto Brand in the US Timing: Summer – Winter 2016 Campaign […]
Geopath To Provide Hourly and Seasonal Data
Imagine being able to tell an advertiser how many people are seeing an ad on a billboard outside a football stadium on game day. This is about to happen. Geopath President Kym Frank tells Insider that Geopath is including seasonal and hourly impressions data as part of the Geopath Insight […]
Vendor Profile: Vistar Media
This is the sixth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, ADstruc and Fliphound and Broadsign. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out […]
Chris Cowlbeck on The IBOUSA Convention
Insider caught up with Chris Cowlbeck of the IBOUSA to get his reflections on last week’s convention. I think you were the hardest working guy in Scottsdale last week at the IBO convention. What were the highlights from your perspective? We have a great team of folks including Carrie, Chad […]
Company of the Day – Emerald Outdoor
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Email: rhonda-t@emeraldoutdoor.com Emerald Outdoor Advertising owns 110 billboard faces in the Seattle/Tacoma area, Wenatchee, Portland, Spokane, North Central Washington and Post Falls, Idaho. In addition the company operates 150 bus bench […]