Billboard Insider has compiled our list of out of home transactions for 2023. If we’ve written about it, we have provided a link in the Buyer column.
As always, we appreciate the assistance provided by the M&A firms serving our industry. They have been extremely cooperative in helping Insider compile this list while respecting the relationships they have with their clients and the non-disclosure agreements on many of the deals.
A couple of observations related to 2023.
Slow start to 2023 – In the first half of the year we only saw 9 transactions, with one in the first quarter. If you want an explanation, all you need to do is look at the chart below. The Fed changed their policy of a low funds rate to focus on inflationary pressures through agressive rate increases.
The largest transactions were not in the US – Both Clear Channel Outdoor and OUTFRONT Media were sellers of non- US assets in 2023. CCO in Italy, Spain and France. OUTFRONT in Canada.
When money is expensive you need to be very strategic – 2023 was the year of the tuck in transaction. Smaller and strategic. Even one of the largest transactions between Bill Slater Advertising and Lamar Advertising could be considered a tuck in, given Lamar’s size.
What does the future hold? – Keep an eye on interest rates. The question is, how quickly and how much will the Fed be willing to lower their funds rate in an election year?
Buyer | Seller | Details | States |
Oliver Outdoor | Kessler Outdoor | 350 Digital & static faces in SE Ohio | OH |
Legacy Outdoor | American Outdoor | 361 Faces | AR, MO |
AllOver Media | Pointsmith | Alt OOH Media | U.S. |
MH Outdoor | Signs of Hope | Digital and analog assets | FL |
Skies Above Media | Axis Digital | Two-sided Digital Board | CA |
Bell Media | OUTFRONT Media | All Canadian Displays 9,325 in total | Canada |
Equinox Industries | Clear Channel | French OOH assets | France |
Mashburn Outdoor | Beacon Outdoor | Developed digital site in Savannah | GA |
Roar Outdoor | mp3 | Digital assets in Florida panhandle & Montgomery | FL, AL |
Lamar Advertising | Bill Salter Advertising | 1,750 Display faces | FL, AL |
New Tradition | Project Outdoor | Downtown Chicago wall spectaculars and bulletin displays | IL |
Walley Billboards | Go with the Flo | Statics om Luverne, AL | AL |
Highway Displays | Bellman Outdoor | Static in Kingston, NY | NY |
Lindmark Outdoor Media | The Sign Company | Sign fabrication & Installation | |
McWhorter Media Group | Van Kirk Outdoor | 3 Double-sided Structures | SC |
Trailhead Media | New South Outdoor | 22 digital and 64 analog displays | AL |
McWhorter Media Group | Mashburn Outdoor | Digital and analog Spartanburg structures | SC |
Bseen24-7 | Northway Outdoor | Structures in Upstate New York | NY |
TierOne | 4R Outdoor | Digital assets in Pensacola | FL |
Lamar Advertising | Arrington Outdoor | Phoenix, AZ Digital conversion sites | AZ |
Trailhead Media | See Rock City | OOH assets in TN, GA, AL & NC | Various |
Blackstone Media | New Tradition | Majority stake in the business | Major US Markets |
McWhorter Media Group | Legends Outdoor | 12 Digital and analog structures 8 digital & 15 analog faces | VA |
Adams Outdoor | Van Kirk Outdoor | Select assets in NC & SC | NC, SC |
Trailhead Media | P&E Outdoor | Interstate Sructures | LA |
JCDecaux | Clear Channel | CCO’s Italy & Spain operations | EU |
Lamar Advertising | Crossroads Digital | 29 digital faces | MI |
Lamar Advertising | Street Media Group | Digital assets | NB |
Trailhead Media | Media Display | 70 Structures – 230 Static Faces & 2 Digital Faces | MS |
Blanning Company | N/A | 33 billboards locations | TN |
New Tradition | Victor Signs | 9 Chicago Spectaculars | IL |
Trailhead Media | Billboards for Education | 12 Digital Billboards | TN |
If you see a transaction we missed, let us know at johnweller@billboardinsider.com. We will do a followup next week.
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