A Milford, Connecticut billboard company is trying for the third time to get approval to erect a digital billboard along I-95.  Opponents complained that the digital billboard will cause light pollution and trotted out a ten year old Swedish study that found that digital billboards are distracting.  You need to prepare for these kinds of complaints in advance of any town hearings or meetings.  Do a light study.  Be able to talk about digital billboard light mitigating technology.  Point out that the US National Highway Safety Administration the  has found that digital billboards do not create an unsafe distraction.    Call OAAA SVP of Government Affairs Kerry Yoakum if you are an OAAA member and need talking points.

Meanwhile, a Pennsylvania town benefits from allowing digital billboards.  Bristol Township approved 2-3 billboards on township property along a busy highway.  At least of of the billboards will be digital  Pacific Outdoor will pay the town $40,000 per sign per year.  “That’s great revenue coming into the township” says the Township Council President  A win-win.  The city gets money to fund critical public services.  Local businesses get a way to find customers.  Pacific outdoor generates revenues.

This billboard caught Billboard Insider’s attention in an article on the Kansas anti-abortion referendum.  Billboard perform a critical function promoting speech on public issues.

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