• Company of the Day: Link Media Outdoor

    Company: Link Media Outdoor

    Markets: Alabama, Florida, Georgia, Iowa, Illinois, Iowa, Kansas, Missouri, Nebraska, Virginia,  West Virginia and Wisconsin.

    Headquarters: 200 Mansell Ct. East, Bldg 200, Suite 325, Roswell GA  30076

    Phone: 844-404-LINK

    Email: Info@LinkMediaOutdoor.com

    Jim McLaughlin, CEO, Link Media Outdoor

    Link Media Outdoor operates a billboard plant with over 2,900 billboard structures and 5,400 advertising faces in the central and eastern United States.  The company was formed in 2015 and is a wholly owned subsidiary of Boston Omaha, a public company with interests in out of home advertising, real estate and insurance.  Link Media’s President is Jim McLaughlin.  McLaughlin also serves on the board of the OAAA.

    Link has grown during the past year via the acquisition of Waitt Outdoor, Key Outdoor and Tammy Lynn Outdoor.  You can read Insider’s analysis of the transactions here.  Kalil and Co brokered the Waitt and Key deals.

    How did you get involved with the out of home business? 

    Actually found my first outdoor job in Wheeling, WV., with Creative Displays through an employment agency.  It sounded challenging, fun, and they gave me a car allowance and gas, so I was in.  Ha!

    The rest is history.  I fell in love with the business and have been passionate about it ever since, like a lot of your readers out there.

    Link has closed lots of acquisitions over the past couple years.  Where are you most interested in expanding now?  

    We’re sort of geographically indifferent and opportunistic when we find the right situation.  We do like small to mid-sized markets because of lesser volatility in sales and real estate and their more predictable nature, but we’ll look at anything to see if it makes sense for Link.


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