Departure Media’s David Menk gives this advice on how to run a dynamic content billboard campaign as feedback to our readers poll which showed that dynamic billboard campaigns are underused. I’ve been working with digital OOH since the initial inception in 2007. When it was first launched I was working […]
Which of the following would you say has the greatest impact on your sales team’s ultimate OOH selling success? The goals and action plans they develop and implement Their attitude and outlook about what is possible and what they can accomplish The strategies and techniques that they employ Before you […]
SignBird’s launched something special for billboard owners, SignBird Owner Package. This is all about helping out-of-home (OOH) media owners like you boost your marketing efforts and attract more advertisers. Here’s a quick rundown of what’s included: Professional Photos and Videos by SignBird Pilot Network A picture is worth a thousand […]
According to The Harvard Business School the two essential traits for successful salespeople are empathy and ego drive. Ego drive defined as: Persuasion: The need to convince someone to see things your way and feel satisfied about doing so Self-improvement: The desire to prove oneself better than others Motivation: The determination to succeed, […]
I’d like you to think about the last time you bought a new pair of shoes. What was the first thing you thought of when you began to contemplate shoe shopping? Maybe your shoes were worn out and didn’t look good anymore; or you needed a pair to go with […]
Here’s Billboard Insider’s 2024 List of 17 out of home advertising sales rep firms and sales training firms. The list includes the company name, website, headquarters state, phone and contact information. Two of the firms are focused on Canada so we’ve highlighted that. If you wish your firm to […]
Billboard Insider is assembling a list of rep firms who help independent out of home companies generate regional and national out of home sales. If you would like to be included on the list please email davewestburg@billboardinsider.com the following: Firm name. Website. Contact name or names and emails. We’ll publish […]
Effectively onboarding new employees is one of the most important things you can do in order to increase the odds of a successful jumpstart of a new hire. Yet it is usually low on the priority list. Most OOH leaders spend a large amount of time, effort, and energy looking […]
During yesterday’s The Power of Local OAAA webinar (accessible to OAAA members) Corey Elliott EVP of Local Market Intelligence at Borrell and Associates said there are 4 things small businesses want out of home companies to know. Be Affordable No matter who you are be affordable…they want you to know […]
I have been asked numerous times by the leadership of OOH companies to implement an expanded OOH sales course that will help their reps sell more faster. They wanted a course that: covers the basics of OOH sales. is LIVE and has limited class size to assure maximum engagement. is […]
