An out of home executive agrees with our post suggesting that out of home sales commissions should be paid on collections and not on billings: “Paying based upon sales and not collections is a slippery slope. As you noted, when you are negotiating with a potential client, collecting or their […]
Dan and Lisa Nausley own and operate Sandler Training of Chattanooga, a company which provides professional development, leadership training, sales training and executive coaching to out of home advertising companies. Billboard Insider talked with the company’s President Dan Nausley. At last fall’s IBOUSA show you said out of home must […]
By Kevin Gephart A reader asked me for some strategies to grow sales in 2022. I appreciate their understanding of 2022 sales not hinging on external forces, but rather on developing and executing their own plan. How to grow sales is a big question that can pivot on one astoundingly […]
A Billboard Insider reader is currently looking to change the way they pay their salespeople. The reader asks “Do outdoor companies typically pay commission to salespeople on advertising rental which billed that month, advertising rental amounts that were collected that month, or on the contract total of all that […]
Where can you find resources to help you sell out of home? Here are 8 tools to assist you in selling out of home. Visit the Sales Page of Billboard Insider. Lots of articles on how to sell out of home. And watch this space for further developments because […]
Lamar has started an out of home podcast called Digital and Dirt. Some highlights from Ian Dallimore’s interview with Lamar CMO Tommy Teepell On an early OAAA presentation contrasting out of home with radio and newspapers and TV. I come out there and I am getting blown away by stuff […]
A reader of What’s in a Good Out of Home Ad Sales Contract? asked Billboard Insider what proof of performance language should be in an ad contract. Here’s the proof of performance language in the OAAA sample bulletin contract on the OAAA website. Proof of Performance. A photograph will be […]
While you are proposing the ideas and elements of an advertisers’ OOH campaign, particularly to a new prospect, in the back of their mind their biggest concern is, “will I be satisfied?” You can alleviate fears and close the deal is by putting your service and fulfillment plan in a […]
What’s in a good out of home sales contract? There’s a tension between keeping a short term ad agreement to one page and the need to avoid conflict by being specific. Here’s a one-page static billboard ad contract. We’ve added our comments in italics explaining the importance of each section. […]
By: Karin Baatsch-Deboulet, EVP Operations US, Kinetic Worldwide & Mark Costa, Chief Digital Officer, JCDecaux North America What were the key takeaways for brands and marketers from the OAAA OOH MMM and Attribution research findings? These 2 findings from Sequent Partner’s interviews that were presented in the webinar stood […]
