2022 OAAA Legal Seminar – Save the Date Plan on attending the OAAA Legal Seminar on Tuesday, November 15 – Wednesday, November 16, 2022 at the Ritz-Carlton Pentagon City, 1250 South Hayes Street, Arlington, VA. Registration Fees: $550/person (received on or before Friday, September 30, 2022) $675/person (received beginning […]
The chart below shows the quarterly revenue change for each of the public US Out of Home companies for 2020-2022 Lamar and Link Media had the smallest covid dip and the fastest covid recovery as their plant have a high concentration of rural roadside billboards. OUTFRONT and Clear Channel […]
If you have not yet met Kelly Mattson, Sales Manager for Oliver Outdoor, you are missing a real treat. Kelly has a delightful sense of humor. Kelly also loves making videos as a part of her marketing strategy. You can see those postings on her LinkedIn or the Company’s Facebook […]
On last week’s Lamar Advertising earnings call an analyst asked Sean Reilly why out of home is doing so well and he said this. There is share shift going on…You’ve heard me over the years talk about what’s going on with local media as they struggle with their audience. You […]
Neil Bell and Kevin Gephart are hosting the 2022 Outdoor Advertising Sales Instructional Summit June 1-2 at the Doubletree at the Battery in Atlanta, Georgia. The event is sponsored by Selective Structures, Signbird and Watchfire Signs. The event originally sold out but enrollment has reopened after Bell and Gephart secured […]
Billboard Insider looks at a lot of out of home websites and we are amazed how many out of home companies still haven’t mobile optimized their websites. The sites look fine on a desktop but are impossible to read or navigate on a phone. If your site isn’t mobile optimized […]
Q1 2022 ad spending rose +13% according to Standard Media Index who captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend. Overall March 2022 continued to push upward from last month, breaking a new record high for the month […]
April 11, 2022 (Washington, DC) – Out of home (OOH) advertising revenue increased 16.7 percent in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH (DOOH) is leading the overall growth, and the […]
We received several comments on last Friday’s gifts for out of home clients post Grey Outdoor owner Grey Vick says restaurant or coffee cards are good. Every year we send gift cards to clients around Christmas from other local customers businesses to support them just like your story here. We sent […]
Gifts can build rapport with clients but you need to know your client before you give a gift. Some companies don’t permit employees to receive gifts. Some companies limit gifts to a certain dollar amount. You also need to make sure your gift is appropriate. Here’s a story about the […]
