What’s a reasonable figure for revenue per employee or revenue per sales rep at your out of home company? Looks like the three US public companies average $560,000 in annual revenue per employee and $1.8 million in revenue per sales rep. Billboard Insider is surprised that OUTFRONT’s revenue per sales […]
SMI reports that the US ad agency out of home spend increased 133% in January 2022 versus January 2021. Ad Agency spending is returning to out of home after a screeching halt during covid. Digital advertising is growing fast. Radio, magazines and newspapers continue to decline. SMI thinks it captures […]
“All politics are local” is an axiom that proves OOH is the most powerful media to drive political campaigns. Now is the time to pursue political candidates for the mid-term primary elections prior to and including the general election on November 8, 2022. Check your state’s Secretary of State website […]
By Steve Nicklin, SVP Marketing and Analytics, OAAA With the NFL playoffs picture now decided, there’s building anticipation about Super Bowl LVI on February 13. Most advertising professionals know that the Super Bowl is the most expensive media platform available, and this year’s thirty-second spots are projected to hit a […]
SALT LAKE CITY, UT – January 12, 2022– Quotient (NYSE: QUOT), the leading digital media and promotions technology company has released its 2022 Promotions Report that details its most important variables of high-performing promotions learned from the study and provides insights and recommendations to help brands and advertisers effectively plan […]
Last week Dan Nausley talked about how the OOH Sales Mastery Class helps sales reps. Today Dan lists 6 questions to ask to take your out of home company to the next level. There are many small but growing out of home companies. What should a small out of home […]
Christine Lanziano operates Digital Outdoor Advertising, a women owned business which secures national advertising for independent billboard companies. Billboard Insider talked with Christine last week. How did you get in the out of home business? Like almost everyone else in this crazy industry, my entry into the outdoor business was pure serendipity. […]
Last week Dan Nausley talked about mistakes out of home sales reps make. Today he talks about how the OOH Sales Mastery Class can reps thrive. What does the OOH Sales Mastery Class do to help an out of home sales rep thrive? The best way to explain that is […]
Last week Dan Nausley talked about why the out of home industry needs to adapt. Today he discusses the mistakes sales reps make when selling out of home. Dan, you operate the OOH Sales Mastery Class. What are some mistakes which out of home sales reps make? Often they are […]
Several Billboard Insider readers disagreed with our post last week suggesting commissions should be based on collections. An out of home founder says this: “Commissions should be paid upon billing, and not time of sale or at collection. A good comp plan provides instant gratification. When an AE sells last minute […]
