As a leader, are you effectively coaching your team? It’s intriguing to come across leaders who claim, “I have highly experienced individuals who know how to perform well. I prefer to stay out of their way. If I have to get heavily involved, then I need different people.” While this […]
OOH Salesperson walks through the prospects door and greets the business owner with a big, friendly smile and wonders if they ever considered billboard advertising to get their message out. It’s their lucky day! We have an available board right near their location…it’s perfect for their business AND I’ve got […]
A fallacy that many leaders buy into is that to be fair and equitable to the people who are part of my team, I need to treat each of them exactly the same. It’s understandable…most of us have heard some form of that most of our lives. I would beg […]
Last week Billboard Insider asked Adams Outdoor CEO Kevin Gleason what’s on his mind and he said this: It’s been an interesting journey over the past few years navigating through the impact of the Covid crisis. But the OOH industry is amazingly resilient and has emerged from this challenging environment […]
New York, NY – Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned […]
As a professional OOH salesperson, do you have an intentional method to how you manage your book of business? Have you broken down your clients into strategic categories with a defined approach as to how you are going to manage those relationships? It’s a bit of a rhetorical question…after 45 […]
As we approach mid-year, assess your sales pacing to determine if you are on track to make your sales budget. A key to selling more 00H faster is to plan for a sufficient prospecting/sales cycle. Don’t waste valuable, limited sales time pursuing new business with too short of a sales […]
Here’s a post for everyone under 30. Want to stand out from the crowd? Try hand written notes. Billboard Insider attended the OAAA Geopath 2023 show a couple weeks ago. Look what arrived in the mail. A hand-written note from CircleGraphics CEO Rod Rackley thanking us for doing business and […]
Many of our OOH clients have heard me tell the story of one of the great mentors I’ve had in my career. I still talk to him several times a year… and have for the last 40+ years! He had such a deep and profound effect on me that it […]
Annual advertiser contracts are renewed 52 weeks a year. I am surprised by the number of OOH sales reps who wait to engage annual advertisers until just a month or two prior to renewal. Annual advertisers require (at minimum) active servicing every 4 to 5 weeks. Using “checking in” as […]
