Charlie Mizer recently joined Sandler Chattanooga to assist the company with the growth of the Outdoor Sales Mastery class. The program has grown to include nearly 50 outdoor companies and their sales teams from all over the country. In order to serve those clients and continue to be responsive to […]
One of the most influential people in my sales career was Chris Lytle, a trainer/educator/mentor (InstantSalesTraining.com). Chris is a world class resource who primarily serves the radio industry. He has always given me remarkable insights, strategies, and ideas on how to sell more faster. I was unbelievably honored to be […]
Chattanooga, TN — (February 6, 2023) Sandler of Chattanooga, TN, the team that brings you the OOH Sales Mastery Program, is pleased to announce the addition of Charlie Mizer to their team. He will serve in the role as Vice President. Charlie grew up in his family’s billboard business. From […]
This week focus on new business development for the second quarter. Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle. It’s unfortunate that management (for their own purposes) sometimes wants reps to chase sales too close to the week that they are going […]
Almost two-thirds of our readers omit prices in a ride sheet. On Tuesday Billboard Insider published comments from several readers in favor of posting prices. A midwest out of home executive explains the case for not putting prices in ridesheets. I saw your article yesterday about rate cards and voted […]
A reader asks: I have a question when it comes to ride sheets. Should you have your prices in them or not? If so what are the advantages and disadvantages? Do most operators have prices on ride sheets? Billboard Insider’s company, Circle City Outdoor, puts prices in our ride sheets. […]
Last fall I was honored to do a webinar for IBO, during which two important questions were posed: How do you handle competitors who are lowering their rates in a recession? Don’t make it an either/or conversation. Show the advantages of buying your board AND your competitors board with an […]
The OOH Sales Guide eBook Sale! We are now offering, through the end of January, a 20% discount on the eBook version of The Ultimate OOH Sales Guide. You can link to the page here and enter the coupon code OOHSALES2023 as you check out. Order Your Copy of The Ultimate Out of Home Sales […]
Asset management giant, BlackRock, wrote in its 2023 Global Outlook report that a recession is “foretold.” In December, JPMorgan Chase CEO Jamie Dimon reiterated a prediction that a recession is coming in 2023. I don’t want to be alarmist. I do want to help you sell more faster by proactively arming […]
Top OOH salespeople learn lessons from the past in order to propel their future. A good reason to learn about past recession case studies is to understand how they have shaped the ad world we see today. Detailed local advertising case studies are impossible to find therefore we need to […]
