In my 50+ years of sales, I’ve witnessed all kinds of sales techniques imaginable. Pretty sure I’ve also used most of those techniques. Most of them don’t work! Here’s what works. A first impression. Yep. You have one chance and one chance only to make a first impression. If you […]
On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps. Some of the highlights. Is cold calling dead? No. If you want to sell […]
In a coaching session with an OOH client recently, I shared a story about a speech I delivered years ago at a large charity luncheon attended by over 2500 people and covered by every TV and radio station, as well as print media in the town. With just 10 minutes […]
Our office received a call the other day from one of our new OOH client’s salespeople. This normally upbeat, optimistic person was clearly feeling a little “down in the dumps”. I asked, “How can I help? You sound like you might need a little cheering up.” They said that they […]
Courtesy of Wilkins Media Guerrilla marketing is a creative and unconventional approach to advertising that can help your brand stand out in a crowded marketplace. By thinking outside the box and using unexpected tactics, your message can capture the attention of your audience in a way that traditional marketing methods […]
The most crucial thing you will do as a sales leader is to assemble a sales team that are both willing and able to do the things that are required for success in their role. All that you do to drive success for your organization is as a result of […]
Insider had an email pop into our Inbox that caught our attention. With the permission of Jim Schultheis, and given that it is Friday…. We give you the Stumpy’s Hatchet House, Watchfire Sales Tip. The Urgent Care tip I just sent to you reminded me of a “sport” that is […]
Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans and sales strategies, evaluating whether or not they’ll meet their 2023 goals. It can be a “catch-up” time for your prospects and […]
Think you can get by on your winning smile and your outgoing personality to pave your road to OOH sales success? There’s a widespread notion suggesting that if you’re amicable, enjoy socializing, and have a pleasing personality, you were made to be in sales! Common belief tends to exclude introverts […]
As parents, have you ever advised your children to be better listeners and talk less? Familiar proverbs such as “You can’t learn while you’re talking,” or “You have one mouth and two ears for a reason” underscore the importance of listening. One of our most valuable tools in communication is, […]
