Doesn’t matter if you are the owner or senior leader of a 5,000 face OOH company, a manager of a large OOH sales team, or the principal leader of a 3-person OOH plant, there’s a good chance somebody is loading extra things on your plate. These ‘extra tasks’ we often […]
We are now just about 3 weeks away from the Memorial Day holiday weekend. Most consider this the official beginning of summertime/fun time. For many OOH operators it also ushers in a time of year when our sales results tend to not be so stellar. Let’s talk about what causes […]
Chattanooga, TN – It is with immense pride that Sandler Professional Development of Chattanooga, the team that has developed and conducts the OOH Sales Mastery Program announces receiving the prestigious Pinnacle Award at this year’s Sandler Summit in Orlando, Florida. Owners Lisa and Dan Nausley led their team to global […]
The most highly productive and profitable OOH companies we work with create and follow processes in every area of their company, for every function, without exception. These processes drive the various functions of the organization, but they are continually reviewed and upgraded to make sure they are up to date […]
Many years ago, early 2000’s, I was in the market for a high definition TV. I went to a big box store to look at the product. When I entered the electronics section, there were about three sales folks standing around chatting with each other. None of them asked if […]
“If you want to do something, you find a way. If you don’t want to do something, you find an excuse.” –Dawn Bauer The secret to “finding a way”? Painful/Demanding practice and hard work. As OOH sales professionals we should all be regularly committed to finding new business. However, most […]
For Q3 determine if you are on track to make your sales budget. A key to selling more 00H faster is planning for a sufficient prospecting/sales cycle. Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle. It’s unfortunate that management (for their own […]
In OOH sales, a company’s culture plays a pivotal role in shaping its success trajectory. As someone with years of experience in optimizing sales strategies, I’ve witnessed firsthand the significant impact of culture on sales performance. Whether your sales culture is driving your team toward unprecedented record setting performance or […]
Kelly Gray has more than 35 years experience selling out of home. He is currently a Senior Account Manager for Pacific Outdoor in Seattle. Billboard Insider talked with Kelly about trends in the Seattle out of home market. What trends do you see in the national out of home sales […]
In the world of advertising, brands battle for consumer attention across a myriad of mediums and the competition is fierce. From digital platforms to traditional print media, audio, and video, every channel vies for a slice of the advertising pie. How many advertising sales reps are currently working in your […]
