Last week Billboard Insider posted US billboard market share figures. Here are market share figures for the entire US out of home industry (e.g. billboards, place based, transit/airport, street furniture) based on the first 9 months of 2021. The independent out of home companies account for 38% of the market, […]
Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
JCDecaux issued 500 million euro ($571 million US) 8 year notes at a coupon rate of 1.625%. The funds will be used to refi existing debt and for general corporate purposes. The offer was oversubscribed by 3 times. The refi comes follows last week’s announcement that the JCDecaux revenue grew […]
Insider received some terrific feedback from readers after our article on the potential for increasing rates and tightening lending criteria – which may be causing uncertainty among OOH operators. Stephen P. Haggard, President and CEO of Metro Phoenix Bank is chiming in to explain how an operator can best preposition […]
JCDecaux announced full year 2021 revenues last week. Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies. The table below shows that JCDecaux North America grew less […]
If I told you that the economy grew at a 6.9% annual rate in 4th quarter, that we just ended the strongest year of growth in nearly four decades and that the national unemployment rate was at 3.9%, you might be feeling that our future is very bright. You would […]
Billboard Insider gets lots of calls from individuals seeking out of home loans from its Billboard Loans, LLC affiliate. Here are 5 tips on what to do to make the first conversation with a lender productive. Say your name and company name after hello. It’s amazing how many people start […]
NEW YORK, NY – January 10, 2022 — OUTFRONT Media Inc. (NYSE:OUT) announced it has acquired 18 billboard assets from Carroll Outdoor. The billboard assets include 9 digital, 7 static, and 2 trivision panels in key areas near Gillette Stadium, I-495 and Routes 3, 93, I-95/128 and the Braintree Split. […]
Billboard Insider posted on the torrid fourth quarter 2021 out of home transactions market a couple of days ago. We have learned since then that Clear Channel Outdoor had been active along with the other major out of home companies. The company closed 5 acquisitions in 4 different markets for digital […]
The three public US out of home companies outperformed the stock market during 2021. Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%). The S&P 500 increased 27%. Stock performance of Lamar (green), Clear Channel Outdoor (blue) and OUTFRONT (purple) versus the […]
