Yesterday Adams Outdoor former CEO Kevin Gleason told Billboard Insider that Geopath has “been brought to financial brink due to some really bad contracts with data vendors.” Here’s a summary of Geopath’s profit and loss statement for 2021, 2022 and 2023 ($ in 000’s). Revenues increased 2.5% to $14.8 million […]
Finance
Scott Wells: 20-30% IRR on Digital Billboard Conversions
Here’s a selection of Scott Wells comments at last week’s Morgan Stanley Technology, Media and Telecom Conference, analyzed by SignValue. Clear Channel needs to reduce debt in half to become a REIT I think for us to convert to a REIT we’re going to need to be probably about half […]
More Out of Home Metrics
Tim O’Connell (who spent 21 years at Adams Outdoor including stints as CFO and Corporate Controller) has the following suggestion after reading 5 out of home metrics which matter: One measure which I learned in the hotel business but applies well to billboards is “Average Revenue per Available Unit”. This […]
Lamar’s Secret Sauce: Better Leases
Why does Lamar have higher margins than OUTFRONT or Clear Channel Outdoor? Cheaper leases. Look at this analysis, prepared and sponsored by SignValue. Lamar’s billboards are more rural and Lamar isn’t as concentrated in airport and transit deals which have high minimum payment thresholds. In addition, Lamar owns the land under […]
Out of Home Ad Revenue up 4.5% in 2024 to Surpass $9 billion
WASHINGTON, D.C. MARCH 6, 2025 – Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. This is […]
Matt Siegel: We want to grow EBIDTA, not just revenues
“We want to grow EBIDTA, not just revenue growth” was how you could summarize OUTFRONT CFO Matt Siegel’s comments at the Morgan Stanley Technology, Media and Telecom Conference this week. Here are Siegel’s comments summarized and sponsored by SignValue. Why OUTFRONT exited the MTA billboard contract This contract was a […]
5 Out of Home Metrics Which Matter
A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.” Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]
OOH REIT’s Declare Dividends
Of the publicly traded OOH companies, both Lamar Advertising and OUTFRONT Media are REIT’s (Real Estate Investment Trusts). Along with their recent release of earnings, both declared a quarterly dividend with payments coming at the end of March. Curious about their dividend history? Here is a 10 year charting for […]
OUTFRONT Organic Revenue up 3.9% in 4Q 2024
OUTFRONT’s performance improved during the fourth quarter of 2024 as transit and national revenues continued to rebound. Here are are the results of the OUTFRONT 4Q 2024 earnings release, 4Q 2024 earnings presentation and conference call, sponsored and analyzed by SignValue. Organic revenue increased 3.9% to $493 million in 4Q […]
Clear Channel Outdoor Revenue Up 4.1% in 4Q 2024
“During the fourth quarter our America segment delivered record revenue of $311 million representing an increase of 4.1% driven by strength in digital and local sales” was how Clear Channel Outdoor CEO Scott Wells introduced the company’s 4Q 2024 financials. Here are the results of the CCO 4Q 2024 earnings […]