Digital signs can be a great success even when they’re not on a freeway. Here’s a real life success story from one of Billboard Loans clients. The client installed a 10 by 24 sign on a secondary road leading to a Costco. One side of the sign was static and […]
DANVILLE, Ill. – (August 10, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free widgets that allow marketers to integrate up-to-the-minute medal counts for the top five countries on their digital displays. Click to Tweet. “The summer games are a period of great national […]
Daktronics OOH Advertising has given Insider permission to reprint this Daktronics OOH Advertising post about a creative use of a drone to capture digital sign footage. Insider thinks more companies should consider using drones to capture sign footage. By Daktronics OOH Advertising Park Outdoor Advertising, headquartered in Ithaca, NY, owns […]
Insider has written before that T-Rex has been suing digital sign manufacturers and the outdoor advertising firms which use their products alleging patent violations. Watchfire, Formetco and Daktronics has settled with T-Rex. Samsung/Yesco hasn’t. Broadsign, a digital out of home software and solutions provider, is fighting back. Here’s a statement released […]
By Bill Ripp, VP Digital Development, Lamar Advertising and chairman of OAAA Digital Billboard Committee. Getting hacked is like having a heart attack. You probably won’t have one, but if you do, you’ll wonder what you could have done to prevent it. New tools are available to dramatically reduce the […]
Do you understand all of the LED digital billboard technical terminology and specifications? Do you wonder what all of these terms mean and how to make an informed purchase decision? Formetco has prepared a series of whiteboard presentations explaining the technical terminology and specifications of an LED digital billboard one […]
Hartford Business Journal has written an article titled “Electronic billboards making a serious run at CT eyeballs.” Two thing in the article caught Insider’s eye. The former Mayor of New Britain Tim Stewart was quoted as saying that New Britain supported a plan to convert static boards to digital boards […]
Are you doing enough to keep your digital signs safe. Insider has written here and here about the importance of hack-proofing your digital billboards. The OAAA is conducting a Digital Billboard Security webinar from 11am to 12 pm, pacific standard time, on July 25, 2016 In this webinar, experts will […]
Insider has previously reported on billboard technology that can identify the make, model, and year of cars as they approach an LED sign. Yahoo Tech reports that Smart data storage company Cloudian and Japanese advertising company Dentsu will be launching a campaign in Japan this fall based on the technology. […]
By Ken Klein, EVP, Government Relations, OAAA The FBI added a murder suspect to its Ten Most Wanted list on June 28, and immediately activated digital billboards in eight states. The suspect is wanted for murdering a woman who was nine months pregnant in Milwaukee on March 6. The victim […]
