Illuminated Outdoor is a Chicago digital out-of-home company which operates mobile trucks outfitted with digital signs. The company put a digital sign on a barge and had it operating on the Chicago waterfront during the Americas Cup race last week. Insider talked with Illuminated Mobile’s John Gibbs about the project. […]
Digital Signs
Venekamp joins Daktronics OOH sales.
Brookings, South Dakota (June 9, 2016) – The Daktronics Out of Home team is pleased to announce the transition of project manager, Brittany Venekamp. Venekamp into an OOH sales position. Brittany has been a part of our team for nearly 5 years and has held various influential roles over […]
Instagram Ads Coming To Billboards
Instagram is launching its first-ever advertising campaign, in France this summer. The Facebook-owned photo sharing app will roll out ads on the internet, in movie theaters, and on outdoor displays in France, as part of a campaign that will run through August. Images and videos from everyday Instagrammers will be at […]
Catalyst Addresses Digital Sign Brightness Concerns
Philly.com reports that representatives of Catalyst Outdoor Advertising have offered to plant 35 evergreens at a cost of $50,000 to shield certain homes from light emitted by a digital billboard. Certain homeowners have complained about the brightness of the sign which is located in Downingtown, PA. Insider’s take: Kudos to […]
Lamar Adds Three New Jersey Digital Boards
Lamar has announced the addition of three new digital billboards in New Jersey. New Digital Billboard on the New Jersey Turnpike This new digital billboard is located on the New Jersey Turnpike (I-95), just north of Exit 16E. It reaches commuters traveling to Northern New Jersey, as well as people […]
Quakertown Considering Monument Sign & Digital Billboard
WFMZ reports that Catalyst Outdoor has proposed to construct a monument sign in Quakertown which would incorporate a digital billboard. The sign would be 40 feet by 23 feet. Quakertown is appointing a committee to look at the proposal. In March 2016 Catalyst proposed a digital monument sign to the […]
Why Was This Sign Built?
A digital sign does not make a bad location good. Insider saw this digital sign in Georgia yesterday. The sign has 1 sold face. Much to dislike about the sign. The sign is angled and only has one side. This reduces potential revenues. You need to think long and hard […]
Bill Ripp on How to Prevent Hacking of Digital Billboards.
Insider wishes to thank the OAAA and Lamar Vice President/Digital Development Bill Ripp for this article. Ripp is Chairman of the OAAA’s Digital Billboard Committee. The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked […]
Building and Programming the Baltimore Art Sign
Insider interviewed Will Shanklin last month about Baltimore’s spectacular 52′ by 42′ LED Billboard which is located across from Penn Station. The sign sells digital ads and also features local artists and supports community events. Insider talked to Formetco’s Jim Shimmin and Joel Hurst about the installation and operation of […]
Outdoorlink on Protecting Your Digital Sign
Insider wrote an article last week about Digital Billboard Hacking. The subject is timely. AL.com , Motherboard and Sixteen Nine reported that last Friday a hacker put pornographic images of Marco Rubio on 2 Alabama digital billboards owned by Durden Outdoor after a hacker breached the controls. The hack happened because the […]
