Digital Signs

A Step By Step Billboard Installation

Here are some pictures from a challenging two sided 14 by 48 digital sign installation on the Florida State Fairgrounds in Tampa Florida.  Selective Structures did the fabrication and install.  Formetco supplied the digital sign.   The installation was complicated because it occurred in an extremely wet area next to a pond. Here’s […]

Congressman Wins with Digital Billboards and Online Ads

By Ken Klein, EVP, Outdoor Advertising Association of America RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. On November 8, U.S. Rep. Mark […]

First Ever Halo Display Engineered By Daktronics

Halo, mega column highlight total of 82,500 square feet of LED displays BROOKINGS, S.D. – Nov. 1, 2016 – The largest LED video display in all of sports has been designed and engineered, and is now being manufactured and installed, by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, for Mercedes-Benz Stadium, […]

Watchfire RSS Feed Updates Billboards With Real-time Presidential Election Results

DANVILLE, IL–(Marketwired – Nov 2, 2016) – Owners of Watchfire digital billboards can download a free widget that allows marketers to integrate real-time presidential election results on their billboards. Click to Tweet. The widget will allow Watchfire digital billboard owners to display the popular vote total and electoral college vote […]

Gallatin Tennessee Gets Digital Billboard

The Tennessean reports that Gallatin’s first digital billboard is operating.  Lamar has converted a billboard on West Main Street behind Krystal from static to digital. Gallatin voted earlier this year to amend city regulations and end a decade long ban on new digital signs and billboards. Lamar is the only […]

Google, Beacons and Digital Signs

Dave Haynes at Sixteen Nine has a fascinating podcast interview with Chris Lydle, Google lead for digital signage and kiosks.  Lydle says Google doesn’t want to compete in developing a content management system for digital signage but that it wants products like Chrome, Android and Eddystone to be used as the […]

Catalyst and Community Groups at Tree Standoff

Philly.com reports that Catalyst Outdoor and Downingtown PA residents are at a deadlock over trees.  Downington is demanding that Catalyst plant a buffer of evergreen trees to prevent light from a digital sign shining into homes.  Catalyst has agreed to plant 35 trees but Borough Council members say that will […]

Daktronics Offers Presidential Election Content

Daktronics Offers Digital Billboard Customers Presidential Election Content And Data Package BROOKINGS, S.D. – Oct. 13, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards. This free […]