08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story. Facing the challenge of efficiently marketing their vehicle inventory on digital screens, […]
Billboard Insider has heard that digital billboard insurance is getting more expensive, especially in coastal states in the Southeast US. We talked with Chris Bassler of Bassler & Co. Why is it so expensive to write digital billboard replacement insurance in Florida? Yes, this has become a major issue. […]
New York, NY | August 16, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” This certification is designed to empower agency and brand marketing teams, in addition to […]
New York, NY – August 8, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: […]
Charlotte, NC – August 7, 2023 – Intersection, the leading experience-driven out-of-home media and technology company, today announced a five-year extension of their exclusive advertising partnership with Charlotte Douglas International Airport. Reaching nearly 48 million airline passengers annually, Intersection’s partnership with CLT engages travelers from all over the world along […]
Toronto, Canada (Aug 1, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with OUTFRONT Media in Canada, the latest company to join the list of Place Exchange Canadian partners that make up its vast supply footprint in the country. OUTFRONT Media operates […]
Place Exchange just released a report on programmatic trends for the first half of 2023. Here are the highlights. H2 2022 means the last half of 2022 and H1 2023 means the first half of 2023. From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories […]
Formetco Sports, a leading provider of innovative video scoreboard solutions, is proud to announce that Noah Popp, a rising junior at Sequoyah High School, has been awarded the Formetco Sports’ Student Scoreboard Scholarship. Not only has Noah earned this prestigious $5,000 scholarship, but he has also been selected as the […]
New York, NY – July 25, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. […]
The Galaxy Unpacked event is starts tomorrow and Samsung is ramping up the promotion. Its “Join the flip side” campaign will launch colorful outdoor ads in 13 of the most visited locations around the world, including: the Gangnam District, Seoul Tower and COEX in Seoul, Korea; Times Square in New […]
