This week’s unique billboard came by way of Andy Goodman, President of AGE Advertising. The back story on getting this updated structure in place is fascinating, but we will save that for a later post. Today, we introduce you to The Nut Tree Structure located in Vacaville, CA. The […]
Invidis pointed out that the Kennedy Space Center has built an oversized digital welcome sign for its visitor complex. The oversized outdoor cinema screen is officially called the Kennedy Entry Experience. It is a custom-made product from US LED supplier SNA Displays. On the curved screen outside, visitors see a six-minute video […]
New York & London (October 23, 2023) – Place Exchange, the leading supply-side platform (SSP) for programmatic Out of Home (OOH) media, today announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home (DOOH) inventory that spans […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender it has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising […]
At last week’s IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel. The panel included out of home execs from a small company (Charley McIntyre, Bullfrog Outdoor), a medium sized company (Steve Richards, Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski, West Virginia Outdoor and John […]
Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City. Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]
BANGKOK, THAILAND, MONTREAL, CANADA (October 9, 2023) – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specializing in elevator screens, UpMedia. Through this partnership, 2,000 UpMedia DOOH screens […]
Intersection operates nearly 800,000 digital and static faces nationwide. Billboard Insider interviewed Intersection’s CMO Esther Raphael. Today she talks about how Intersection uses content to complement advertising in New York City. How does Intersection create good content? Our content starts with our in-house editorial team, which includes content strategists […]
U2 is live at the MSG Las Vegas Sphere and if you want a ticket you should plan on spending anywhere from $600 to $22,000 according to StubHub. Then there are the advertising opportunities. Invidis recently reported that several media outlets picked up advertising information for The Sphere and posted […]
Vistar Media Launches New Sports Use Cases for DOOH Dynamic Creative New York, NY – October 4, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today its ‘real-time sports updates’ dynamic creative capabilities to help brands better drive fan engagement, tune-in intent […]
