24th January 2024, Columbus, OH — DOmedia has partnered with location analytics leader, Placer.ai to launch PeopleToMySpot, giving local advertisers access to foot-traffic reports for any U.S. ZIP code on PeopleToMySpot.com. The website helps local marketers and business owners understand foot-traffic patterns near their brick-and-mortar locations. Businesses can then plan and […]
Digital Signs
Media Resources adds Stepanovic as VP Digital Manufacturing
Toronto, Ontario – Media Resources, a leading provider of innovative signage and visual communication solutions, is proud to announce the appointment of Davor Stepanovic as Vice-President of Digital Manufacturing. With his extensive experience and expertise in various senior Manufacturing and Leadership roles before joining Media Resources, Davor brings invaluable insights […]
Pattison Outdoor Adds Large Format Digital at the Iconic BC Place
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four […]
Vegas Vic Has a Cousin
YESCO built and updated Vegas Vic, but Billboard Insider discovered this week that Vegas Vic’s family also includes his cousin Wendover Will. Happy Friday and enjoy. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our […]
Assembly, Talon and Place Exchange roll out new DOOH system
NEW YORK, NY – January 9, 2024 – Today, global media agency Assembly announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers. The tool was designed in partnership […]
The Digital Out of Home Academy – Part 2
In our interview yesterday we met Founder, Jeff Gunderman, learned about his background, why he started the DOOH Academy and a brief overview of what it is about. Today we are going to focus on The DOOH Academy platform. Jeff, remind us, what are the components of the DOOH Academy? […]
Introducing The Digital Out of Home Academy – Part 1
Billboard Insider noticed on LinkedIn that there is a new educator focused on the digital and programmatic OOH world. We reached out to Jeff Gunderman, founder, for more information on The Digital Out of Home Academy. We are doing this in two parts. Today we will focus on Jeff, his […]
Will 4,203 Signatures Get You a New Digital Billboard?
The Austin Business Journal is reporting that Keep Round Rock Safe, a group of local businesses pushing for more digital billboards in the Austin suburb of Round Rock, turned in 4,203 signatures to the city on Dec. 26, surpassing the required amount needed to get its item on a ballot […]
Tiger Party Welcomes the New Year in Times Square
NEW YORK, January 2, 2024/ – Looking forward to the new year with the new installation, new goal, and new plan. Tiger Party, the creative digital signage solution agency renowned for orchestrating the interactive digital out-of-home (DOOH) campaign and iconic annual New Year’s Eve countdown in Times Square, unveils its […]
ONroute Tabs Media Resources for Groundbreaking Digital Project
Toronto, January 1, 2023 – ONroute, a premier provider of highway service centers in Ontario, is excited to announce a collaboration with Media Resources Inc., a leader in digital signage and turnkey solutions. This partnership, also involving Pattison Outdoor Advertising, represents a significant stride in ONroute’s commitment to enhancing highway […]