April 02, 2024 08:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Bluebolt Outdoor LLC, a division of Blue Outdoor, in collaboration with California State University – Dominguez Hills and its sustainability unit has installed solar-powered benches on campus. Provided to the university at no cost, the benches offer students, faculty, and […]
NEW YORK, NY— Today, LinkNYC announced a $20 million state-of-the-art upgrade program for its groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative introduces striking upgrades to enhance […]
Charleston, SC, April 2, 2024 – Leading airport advertising company Departure Media has embarked on a new partnership with Des Moines International Airport (DSM). The firm was named the winner of the airport advertising concessions contract following a competitive bid process. Departure Media will manage the design, implementation, sales, and maintenance of the advertising […]
The free educational resource equips participants with the tools they need to expertly and confidently sell programmatic OOH capabilities NEW YORK – April 3, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has introduced a new certification, “Accelerate: Selling Digital Out-of-Home” […]
Atlanta, GA – Formetco, a leader in outdoor advertising solutions since 1968, today announces the launch of its breakthrough program, Replacement Experts. Aimed at billboard operators with digital displays approaching or surpassing the 8-year mark, this program promises a comprehensive analysis and turnkey solution to extend the operational longevity of […]
New York, March 28, 2024 — Place Exchange, the leading SSP for programmatic DOOH media, has integrated with DeepIntent, the Health DSP, to offer its pharmaceutical advertisers the ability to access digital out-of-home (DOOH) inventory. Through Place Exchange, DeepIntent’s customers now gain access to the largest pool of premium DOOH […]
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has appointed a European Operations Director to drive the company’s next stage of European digitisation and growth. Yvette Meijer joins Wildstone with over 35 years’ of operations, procurement and management experience across the telco industry, having previously worked […]
The city of Raleigh is the capital of North Carolina with a population of 469,000. The city is a strong educational hub with a dynamic business community. You might be surprised to learn that the city of Raleigh only has 100 billboards and that all of them are static. Yahoo […]
DANVILLE, Ill. – March 15, 2024 – Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards, announces the appointment of Mark Oggero as its Chief Operating Officer. Mark is a seasoned and accomplished strategic leader with extensive management experience across multiple industries, having held executive […]
In- Store and On-line retailers are becoming major competitors for the digital ad market. Source: Solomon Partners RETAIL MEDIA IS PLAYING LARGER ROLE IN THE DIGITAL AD MARKET ▪ Amazon generates substantial majority of the current U.S. market ▪ Keyword search advertising is estimated to represent over half of current […]
