Insider wishes to thank the OAAA and Lamar Vice President/Digital Development Bill Ripp for this article. Ripp is Chairman of the OAAA’s Digital Billboard Committee. The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked […]
Digital Signs
Building and Programming the Baltimore Art Sign
Insider interviewed Will Shanklin last month about Baltimore’s spectacular 52′ by 42′ LED Billboard which is located across from Penn Station. The sign sells digital ads and also features local artists and supports community events. Insider talked to Formetco’s Jim Shimmin and Joel Hurst about the installation and operation of […]
Outdoorlink on Protecting Your Digital Sign
Insider wrote an article last week about Digital Billboard Hacking. The subject is timely. AL.com , Motherboard and Sixteen Nine reported that last Friday a hacker put pornographic images of Marco Rubio on 2 Alabama digital billboards owned by Durden Outdoor after a hacker breached the controls. The hack happened because the […]
Durden Outdoor Digital Billboards Hacked
Insider wrote last week about Digital Billboard hacking. On Friday Durden Outdoor digital billboards in Enterprise, Alabama were hacked according to AL.com, Motherboard and Sixteen Nine. The hacker uploaded faked pornographic images of Marco Rubio. Sixteen Nine reports that the hack was aided because the login credentials for the board were […]
Hacking Digital Billboards
There’s a 2013 Defcon talk called Hijacking the Outdoor Digital Billboard. You tube “hacking billboards” you’ll see lots of hijacked digital billboards. There are creative, intelligent, sketchy people with way too much time on their hands who would love to hack your digital billboards. Here are some billboard vulnerabilities identified […]
Barnes Outdoor Wins Award for Creative Digital Campaign
Barnes Advertising Corporation won the 2016 Watchfire Digital Billboard Best of Show award in the 2016 Watchfire Digital Billboard Awards for a campaign for Fink’s Used Cars. You can find a complete list of winners here. Barnes owns nearly 600 print and eight digital billboard faces throughout 15 counties in Southeastern […]
Anthem Displays Enters The Digital Billboard Business
Insider wrote earlier this week that Anthem Displays was active at the TAB/OAAA show. Anthem is a Boulder, Colorado company that manufactures digital/LED displays for the out-of-home industry. Anthem was founded in 2013 by Rod Rackley and Evan Brooks, both former Circle Graphics executives. Insider talked with co-founder and partner […]
YouGov And Outdoor’s Bright Future
Some new data from YouGov demonstrates the growing power of interactive billboards and their ability to reach young and old people. New data from YouGov Profiles suggests around one in two people both notice billboards at the side of the road and agree that billboards showing dynamic content, such as breaking […]
Vince Miller in Digital Signage Today
Vince Miller of DDI Media has written a nice article in Digital Signage Today called “Digital billboards in the right locations drive big revenue.” Miller mentions that digital signs account for 2% of the company’s faces but generate 10% of the company’s revenue. Here’s why: Digital is flexible. The old […]
Billboards Enhance Revenue Without Raising Taxes
The headline says it all: “Billboards enhance revenue without raising taxes.” This from an editorial by Oceanside City Councilman Jerry Kern in the San Diego Union Tribune. Kern points out the benefits of digital signs. Four Digital Signs on city land would create $1 million/year in lease revenue for the […]
