Creative

Biden Billboard Poll Results

Billboard Insider readers by a 2-1 margin said they would run the Biden ice cream billboard on free speech grounds.  Here are a selection of comments: A Southeastern Out of Home company executive If the question is would I run this Ad.  I more than likely would not.  I do […]

Hollywood Comes Back to Regency Billboards!

Hollywood loves a comeback story, especially its own. Regency Outdoor Advertising is steering the summer blockbuster back to the forefront of industry revenue again with their landmark billboards. The Entertainment Capital of the World is turning to the top-rated business to help spread word that movie theaters are back in […]

Real Estate OOH Creative: Bonkers or Bananas?

By Melody Roberts, Owner|Chief Creative Officer, Out of Home Creative. If you’re in the OOH industry, you’ve probably worked with a realtor or two or a hundred… I design at least two realtor advertisements a week, and they love advertising on street furniture and, of course, billboards. Realtors are great […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Where Is SignBird This Month?

  This month, SignBird has been in North Carolina! Our friends at Riley Outdoor & Patriot Outdoor hired the team tp visit their markets. That would be 11 different counties in the Tar Heel State. Within 30 days the SignBird team visited all billboard faces and produced approach and aerial […]

Independent Billboard Operators Help Samaritan’s Purse

One of the causes that the Independent Billboard Operators supports is Operation Christmas Child.  Billboard Insider talked with Operation Christmas Child Media Relations Manager Dana Williams. Tell us about Operation Christmas Child Operation Christmas Child is a project of Samaritan’s Purse that delivers shoeboxes filled with toys, hygiene items, and […]

Ocean Launches 3D Experience Across Portfolio

Ocean Outdoor, a leading operator of premium Digital Out-of-Home (“DOOH”) advertising in the United Kingdom, the Netherlands, the Nordics and Germany, is rolling out a 3D technique across its large format full motion portfolio as advertisers leverage existing and new technologies to deliver spectacular audience experiences. DeepScreen™ uses a technique called ‘anamorphosis’ or […]

OUTFRONT Uses Billboards to Congratulate Minnesota Olympians

OUTFRONT Media is running congratulations to Gable Steveson (Olympic Gold medal winner in Wrestling) and Sunisa Lee (Olympic Gold, Silver, and Bronze winner in Gymnastics) on Minneapolis area digital billboards. [wpforms id=”9787″] Paid Advertisement

Kencko Dips a Toe in OOH

NEW YORK, AUGUST 4th 2021 – kencko, the direct-to-consumer nutrition brand known for its all-natural, pre-made smoothie mixes that help people get their daily recommended servings of fruit and veggies, teamed up with NYC-based Adgile Media Group last week to launch its first out-of-home advertising campaign. The campaign, adorning a […]

ECP Helps Mary Free Bed Shed Light On Summer Recovery

  GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on […]