Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
WASHINGTON, Oct. 9, 2024 /PRNewswire/ — Afterschool champions led by the Afterschool Alliance and Usher’s New Look are joining Clear Channel Outdoor (NYSE: CCO) for a broad-based visibility campaign across nearly 2,000 digital billboards as part of the 2024 national Lights On Afterschool rally. The ads recognize the remarkable work afterschool programs are doing to help young people find their spark […]
Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign. The endeavor spotlights the brand’s LimePass subscription, which offers discounted rates and unlimited free unlocks. The OOH creative was developed and produced in-house by Lime. It captures how the daily […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
The Out of Home Advertising Association of America (OAAA) is excited to announce that entries are now open for The 83rd Annual OBIE Awards, one of the industry’s most prestigious honors celebrating creative excellence in out of home (OOH) advertising. The OBIE Awards highlight the best OOH campaigns that capture […]
The folks at Coastal Outdoor have a delightful 2 minute youtube video highlighting the principles of billboard design. One photo. One message. One brand. Says it all. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
This September kicks off Hispanic Heritage Month, and to celebrate, Clear Channel Outdoor is turning the spotlight on the cultural, economic and socio-political contributions Hispanic Americans have made to advance our nation and the world. The National Archives selected “Pioneers of Change: Shaping the Future Together” as the 2024 theme […]
Link Media Outdoor pleased to announce that we have named Brandon Sweeney as our Creative Director. Brandon is a 9-year veteran of the outdoor advertising industry and is a highly skilled and innovative award-winning graphic designer. Brandon’s ability to blend artistic vision with strategic thinking has earned him a reputation […]
New York — September 18, 2024 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and digital […]
Erecting what appears to be an enormous plain canvas certainly generates intrigue, but what’s the message? Well, it turns out that a specific target audience will see more in this ad than others. To onlookers with standard color vision, the billboard looks like a bit like a magic eye picture […]
