For a second year in a row, OAAA is proud to partner with Ad Counciland NHTSA to promote The Heatstroke Prevention PSA Campaign. This campaign reminds families of the dangers associated with a child being alone in a car as parked cars get hot, fast, and can be deadly. A […]
Creative
Why Did These Billboard Designs Win?
Things got s little busy last week with the OAAA conference, but we wanted to get in the rest of the Indie Impact Winners from the Spring IBO Conference. Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we […]
OAAA Announces OBIE Winners
Washington, D.C., May 7, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, revealed the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in Boston, MA. The OBIE Awards have […]
Pass It On Celebrates 25 Years with New Campaign
OAAA is honored to celebrate 25 years of PassltOn.com, partnering with the out of home (OOH) industry to help share powerful messages that uplift, encourage, and inspire. For a quarter century, the Foundation for a Better Life has used OOH to bring timeless values to life-and this milestone year is […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Creative Increased OOH Spending 6X
Insider learned about another OOH success story where the creative led to a significant increase in outdoor spending. We contacted Melody Roberts of Out of Home Creative to find out more. Broussard Injury Lawyers in Louisiana contacted Melody in 2024, skeptical about outdoor advertising, but willing to see what […]
Why Did These Billboard Designs Win?
Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. We had previously looked at Pure Rock Studios […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Why Did These Billboard Designs Win?
Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. From Richard and Todd: Each winning billboard […]
Earthday.org Partners with OAAA and Extra Credit Projects
WASHINGTON DC, April 21, 2025–EARTHDAY.ORG, (EDO), the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America OAAA,, the leading trade group representing the entire out of home (OOH) advertising industry, for the seventh year in a row. This dynamic national advertising campaign, also produced […]