Have you ever considered which billboard in your market is truly unique? Insider asked that question last week and the article received solid response. We also heard from Marty Williamson sharing his version of unique structures and he shares his memory today. I happened to be trying to organize a […]
Have you ever considered which billboard in your market is truly unique? It does not have to be a structure you own and operate, just one that you feel is remarkable. Insider would like to share your thoughts and images and this week is starting off with a structure courtesy […]
GRAND RAPIDS, MICH—It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, […]
A Designer Asks, “Where do you get your images?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and […]
Today digital billboard manager Leslie Morris talks about the best colors to use in a digital billboard ad and muses on how AI will influence out of home ad design. What colors are best in a digital billboard ad? Yellows and reds are really good. McDonald’s has proved that. Some people like […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Share the work that drove results! There’s a lot of work that goes into creating excellent OOH. The 2023 Media Plan Awards honors all the effort that goes on behind the scenes – bringing together strategy, top-notch creative, precise placement, and smart budgeting – to build campaigns that knock it […]
There are many factors that go into making a successful billboard campaign. Really good billboard advertising hits like a truck, because it’s powerful, simple messaging that makes people really think. It’s edgy, conceptual, bold, striking, and emotion-provoking. We also need to recognize that there are multiple billboards on the road […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
The Galaxy Unpacked event is starts tomorrow and Samsung is ramping up the promotion. Its “Join the flip side” campaign will launch colorful outdoor ads in 13 of the most visited locations around the world, including: the Gangnam District, Seoul Tower and COEX in Seoul, Korea; Times Square in New […]
