Creative

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

What is Your Most Unique Billboard? Meet Red Star’s Three Headed Monster

This week we move from 38 traffic lanes at NEOVISION to Red Star Outdoor‘s Three Headed Monster. Here is Red Star’s Ellie Olson presenting their unique billboard. Unit #202-204 “THE THREE HEADED MONSTER” is truly one-of-a-kind—it stands as the sole three-faced spectacular billboard in all of Chicago, IL. This distinctive […]

Only In San Francisco

Both Dave and I live on the west coast. We thought this You Tube video from The San Francisco Standard was typical of our view of the Bay Area.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]

How to Turn a Broken Digital Panel Into a Marketing Campaign

For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light.  The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

What is Your Most Unique Billboard? How About 38 Traffic Lanes?

After last weeks article from Diana Stevenson  of  Grace Outdoor we heard from Mike Newton, EVP at NEOVISION Services Group  who wanted to share their digital board which happens to be at the World’s Busiest Border. Here is their story. We have always been proud of our digital billboard , at […]

PSA’s Support Maui Recovery Work

In response to the devastation caused by the wildfires, www.returnthealoha.org was created to aid five local charities and organizations that are helping those in need on Maui. “The recovery on Maui is going to take years – perhaps decades. (Paradise, yes, but also isolated with a small construction workforce.) This is why […]

A Reader Comments on Law Firm Vandalizing Their Own Billboards

A Billboard Insider reader saw our article on Morgan & Morgan Graffiti Billboard and shred one of his experiences with an ad campaign. I am not in outdoor currently but this did remind me of a campaign we ran in Palm Springs when I was GM of Fairway.  A religious […]

What is Your Most Unique Billboard? Grace Outdoor Has Their Rooftop Sign

Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Grey Vick of Grey Outdoor.  This week, we hear from Diana Stevenson  of  Grace Outdoor. This sign is located in Greenville, SC at a very busy downtown intersection. We were […]

Clear Channel Outdoor Runs Mentoring Campaign

TAMPA, FL, September 14, 2023 – Big Brothers Big Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, has launched a bold new brand campaign “It Takes Little to Be Big,” to challenge the myths and shift perceptions of mentoring and why now, more than […]