Insider received the following note and pictures from Joe Watson, owner of Freedom Media in Crestview, Florida. We thought we would pass it along to our readers. “We did a very cool ad campaign on some of our digital units with AIM Heating and Air and we were able to […]
Creative
Coors Goes Viral Through OOH
This is a terrific example of how digital ads can transform into a viral statement. Shoutout to Coors for this campaign. You can click on the picture to hear her commentary on the ad. View this post on Instagram A post shared by Ash | Advertising, Copywriting […]
Clear Channel Partners with Big Brothers Sisters
New York, NY – Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out of home (OOH) media providers, and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, today announced the activation of a national digital out of home (DOOH) media […]
LA Wildfire PSA Campaign
OAAA has aggregated a collection of assets to support Los Angeles Wildfire Crisis Relief efforts. These assets are intended for our members to amplify critical information and calls to action, leveraging the power of OOH both nationally and locally to make a meaningful impact. The available assets include donation links […]
A Success Story: How Creative Doubled OOH Spending
Insider heard of an OOH success story where creative led to doubled outdoor advertising spending. We contacted Melody Roberts and Meadow Outdoor Advertising to learn more. For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. As a new customer of Meadow […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
You Made a Difference!
In May we ran a post by Richard Kennedy of Kennedy Outdoor asking OOH companies to run ads to help Bentlee Davis find a kidney. Richard Kennedy gives Billboard Insider an update: I wanted to reach out and thank you again for assisting with helping my buddie’s little boy find a […]
Five Holiday OOH Ads That Sleigh
Thanks to Todd and Richard at Up To Something to allow us to reprint their post. Merry Christmas. The holidays are the ultimate excuse to go big, bold, and a little extra—just like your neighbor’s over-the-top light display. We’ve had a blast creating festive out-of-home ads that turned heads and […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
OAAA Unveils Star-Studded Jury for the 2025 OBIE Awards
Celebrating Creativity and Bold Ideas in Out of Home Advertising Washington D.C. – December 17, 2024 – The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of […]