Variety has an excellent post titled “Billboards in LA: Old School Method Still Gets Results in Busy City”. The movie theater industry spends approximately $250,000 per movie on billboards in LA. Insider was stunned by the prices the boards command: Burbank $3,500-6,500/month Studio City $4,500-7,500/month Century City $6,500-10,000/month West Hollywood […]
Creative
Billboard Design Tips From Lamar
This week’s billboard design tips come from Lamar’s website. Keep It Simple. Be straightforward and to the point. One idea. Use Readable Fonts. Large typefaces. Avoid ornate script. Select easy to read font like Univers, Futura or DIN. Contrasting Colors. Lamar cites a study that high color contrast improves outdoor […]
Greg Callaham on Billboard Design
Greg Callaham is an award-winning graphic designer with over 30 years experience in advertising and marketing whose work consistently receives national recognition for creative excellence. He runs Greg Callaham Graphic Design, a Chattanooga, Tennessee-based design studio specializing in outdoor advertising. He has designed over 10,000 billboards. Insider has used and […]
5 Design Tips For A Great Outdoor Advertising Website
Insider has compiled five tips for a great outdoor advertising website. The tips come out of the time Insider spends evaluating outdoor websites in order to compile the annual Billboard Insider Outdoor Website rankings. Don’t overdue animations. It’s very easy to distract your viewers with clouds blowing across the screen, […]
