Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 5 Great 4 Very Good 3 Average 2 Below Average 1 Poor Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out of […]
The Sandusky Register reports about a group of fifth grade students at Danbury and Port Clinton who had the opportunity to compete in an OSS Solid Waste District’s Billboard Contest recently. The students had two months to design their own billboard using the theme of recycling or litter prevention. The contest […]
April 20, 2016 (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. The winners of the 74th annual OBIE Awards […]
Insider is starting a new feature called Rate This Board in which we ask a billboard designer to rate a random billboard using the following scale: 5 Great 4 Very Good 3 Average 2 Below Average 1 Poor Then the designer talks about what they may have done differently for […]
Claritin is running a digital ooh campaign in Lamar markets. When the pollen count is moderate to high this ad is activated. Insider agrees with Lamar’s Director of New Business Development Mario Martinez: brilliant use of digital out-of-home advertising. Paid Advertisement
Out of Home America Wilkins Media (OOHA Wilkins) of East Hartford, CT has created a 3D climbing wall on a billboard for the Toyota RAV4 Hybrid in New York City’s Times Square. “This is the tallest outdoor climbing wall in New York City, and the first billboard of its kind […]
This article is courtesy of Marstudio, Inc., a Brand Strategy Firm & Creative Marketing Agency with diverse capabilities in print design, web design and development, multimedia, and a plethora of other creative disciplines. You can see the original post here. When WTOP came to Marstudio again in search of a […]
The Store Starters has a great post called “How To Create an Effective Outdoor Campaign for Your Store.” Here are the tips. Find an outdoor boards near the store. Same street or right across from or next to your store. Use the board location to advantage. 7 words or […]
Arrington Outdoor has a list of 20 billboard creative tips on its website. Can the message be more succinct? Rule of thumb: maximum copy, seven words! In outdoor design, “less is more”. Is the typeface legible? Does the letter S P A C I N G (or kearning) read at […]
The Huffington post is encouraging advertisers to shorten ad copy to reflect shorter attention spans. A Microsoft brain activity study found that between 2000 and 2013 average attention spans dropped from 12 seconds to 8 seconds. Yet between 2000 and 2015 Zenith Optima found that the median number of words […]
