Popup city has a great post titled “The Next Trend in Outdoor Advertising Is Paint.” The post features the work of Colossal Media and Overall Murals in the Williamsburg area of Brooklyn. Colossal Media operates 400 hand-painted murals in 100 locations in New York, Los Angeles, Chicago, San Francisco, Portland […]
Creative
Digital Design Tips From Leslie Outdoor
This week’s creative design tips come from Leslie Outdoor. Be Brief – focus on one message Use a maximum of 5 to 8 words Avoid white backgrounds which may not display correctly Use strongly contrasting colors Avoid subtle differences in color gradients which may not display correctly Use thick, bold […]
Rate This Board By Out of Home Creative
Rate this board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating comes […]
Grand Rapids Stunt Revealed.
Insider wrote last week that Outfront was stunting in Grand Rapids with lots of billboards with billboard ads containing nothing but pictures of fruit and vegetables. Turns out the stunt was an ad campaign for Gordon Foods, a food distributor and food store operator. Insider’s take: loud hurrahs to Outfront’s […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Outfront Grand Rapids Billboard Buzz
Outfront is flooding the Grand Rapids market with these billboards. Must be an attention getting start to a campaign. Insider would love to hear from anyone who knows what’s going in. Paid Ad
New Out of Home Creative Blog
Outdoor advertising design firm Out of Home Creative recently launched their OOH Blog with a focus on design and creative. Readers of Billboard Insider may be familiar with the firm’s founder and Chief Creative Officer, Melody Roberts since she is a guest columnist on our weekly series “Rate This Billboard.” […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
“Eat Mor Chikin” – Chick-fil-A’s Billboard History
ADWEEK ran a terrific article on the history of Chick-fil-A’s very successful “Eat nor Chickin” campaign. Some history and highlights from the article include: In the early ’90s, Chick-fil-A was primarily known for being a mall-based fast-food chain, but beginning in 1994, the chain started slowly shifting its focus to […]
Billboard Design Tips From JCDecaux
This week’s billboard design tips come from the JCDecaux’s Creative Guidelines. Keep it simple. Viewers have 2 seconds to read a bus shelter ad. Be legible. Avoid thin type and complicated backgrounds. High Contrast Colors. Look at the contrasts in this JCDecaux McDonalds ad. Black Letters on a yellow or […]
