Board: Tulalip Casino Rating: 3 (average) This board is so close to good; like a home run that just curves foul at the last second. There’s a large graphically enhanced tag line, and image of people having fun, and the logo positioned as the last thing the viewer sees. The […]
Al.com reports that Lamar is stunting in Alabama with a billboard which reads: Your Wife Knows – Tom Traylor, Lamar’s territory manager says it’s a sign for a local business. The billboard in on Valleydale Road in Birmingham, Alabama. Insider’s take: Stunts can be effective. Think Extra Credit Projects puzzle […]
Here’s a press release talking about another Grand Rapids billboard stunt by Extra Credit Projects, the same comapny which ran the fruits and vegetable stunt earlier this summer. GRAND RAPIDS, Mich—For days in September viewers were puzzled by a handful of billboards around Grand Rapids. The solution followed close behind […]
Fairway has been stunting by running smiley face billboards in South Carolina. WMBFnews.com and wspa.com report that the stunt was for an ad campaign for the Bojangles restaurant chain. The post-stunt billboards now show a pictures with a Bojangles meal opposite of a smiley face. Insider’s take: Stunts can be […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Here’s an example of good motives and terrible billboard design. Potomoc Local reports that Prince William County decided to rent a billboard to urge commuters to vote absentee. The county spent $3,262 to rent this billboard from Lamar. There are three problems with this sign. Too many words. Remember the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
September 1, 2016 Minneapolis, Minnesota — Polaris and Clear Channel Outdoor Americas (CCOA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), together with Congressman Erik Paulsen, today unveiled an anti-human trafficking awareness campaign to run on 53 digital billboards throughout Minnesota. The new campaign, launching today and running […]
This week’s billboard creative design tips from from the IBOUSA website. The IBOUSA is a professional organization for independent regional billboard operators. Insider thanks Chris Cowlbeck for permission to reprint. QUICK Test – print your design, go back 30’ and if you can’t read it in 4 seconds, change it! […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
