Many of you may have noticed how billboards and sports make a good partnership. The Huffington Post has noticed and highlight the relationship in a blog post this week. Look at this list of recent sports related billboards: Red Sox’ billboards honor the farewell at-bats of 10-time All-Star David Ortiz […]
Creative
Snapchat Ads Starting to Pop Up
Snapchat marketing codes are starting to show up in different venues, inviting people to scan them with promises of promotional add-ons inside the app. Ad Age is reporting that Snapchat has turned the concept into an ad format called Snap to Unlock. Brands put the codes, which look like Snapchat […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
A billboard with falling snow and a climbing car
The first billboard with falling “snow” and a real climbing car has just been unveiled in Times Square, New York City, to mark the PS4 release of ”Rise of the Tomb Raider” and the 20th anniversary of the popular video game franchise. Liquid Advertising, the ad agency of record for […]
Using a Digital Sign for Birthday Messages
Chris Cowlbeck, General Manager of Look Advertising and an IBOUSA Operator Associate runs a creative digital billboard birthday message special: three days on five digital signs for $100 with free design. This is great way to create long term customers and to use the flexibility of digital, especially in small markets where […]
Rate This Board By Out Of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
South Park Uses Billboards In Good Humor?
Insider saw this video based on a South Park promotion celebrating their 20th season. The promotion centered around the use of strategically placed mobile billboards. The billboards were placed in locations based on the theme of the billboards. Not everyone was amused but we thought our readers might enjoy. […]
ArtPop Creates Buzz for Your Boards
How’d you like to use your vacant billboard space to create goodwill with local politicians and the local arts community? ArtPop is a company which promotes the arts by using vacant billboard space to display local art. The company is displaying works by 128 artists in 11 markets in the […]
Nick Coston: Billboards as Entertainment
By Billboard Insider’s peripatetic correspondent Nick Coston. Nick has 20 years experience as an OOH broker and OOH consultant. Many years ago while growing up on Chicago’s South Side, my family owned movie theaters and drive ins. I always marveled at the size of the big, curved screens. One theater […]
Rate This Board By Greg Callaham
Shrimp Rating: 5 (great) Nice job! This makes me love shrimp and tells me where to get it and when. There’s good contrast for the perfect headline and the weathered wood makes me think about the dock, which smacks of fresh seafood. The word count hits the sweet […]
