Here’s an example of good motives and terrible billboard design. Potomoc Local reports that Prince William County decided to rent a billboard to urge commuters to vote absentee. The county spent $3,262 to rent this billboard from Lamar. There are three problems with this sign. Too many words. Remember the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
September 1, 2016 Minneapolis, Minnesota — Polaris and Clear Channel Outdoor Americas (CCOA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), together with Congressman Erik Paulsen, today unveiled an anti-human trafficking awareness campaign to run on 53 digital billboards throughout Minnesota. The new campaign, launching today and running […]
This week’s billboard creative design tips from from the IBOUSA website. The IBOUSA is a professional organization for independent regional billboard operators. Insider thanks Chris Cowlbeck for permission to reprint. QUICK Test – print your design, go back 30’ and if you can’t read it in 4 seconds, change it! […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Stevens County, WA ranchers are using billboards to raise awareness about public lands issues. The Stevens County Cattlemen are advertising with a billboard on Highway 395 south of Colville, Wash. A previous billboard featuring the message “Wilderness: public land of no use — no logging, chainsaws, grazing, mining, bikes, wheelchairs […]
A message of community support is soaring high above the streets of Milwaukee. It has some people wondering who is behind the “Love Milwaukee” message that is popping up on electronic billboards all over the area. It’s the work of the company who own the billboards, Lamar Advertising. A spokesperson […]
EXPO CHICAGO AND THE CITY OF CHICAGO ANNOUNCE OVERRIDE | A BILLBOARD PROJECT First-of-its-kind Citywide Public Art Initiative Features 15 Local, National and International Artists on Entire Network of 28 Chicago Digital Billboards CHICAGO — EXPO CHICAGO, The International Exposition of Modern & Contemporary Art, in partnership with the City […]
Billboard Insider recently checked back in with Michael G.D. Scheid, of IMAGE MEDIA OUTDOOR in Chicago, IL. Here’s an update on some special creative executions you may have spotted around Chicago this summer: IMAGE MEDIA has posted some Outstanding Extensions Creative this Summer. These embellishments offer unique creative opportunities that grab […]
You may remember a recent article from a South Carolina Realtor with a clever billboard idea working from this current election season. So, as no good idea can’t be borrowed, I am driving down the street on the other side of the U.S. and see this billboard. Looks a little familiar. […]
